Influencers have become a buzz word in the marketing world. Influencers are individuals who have influence in certain niches and industries, and exert that influence to their sphere. Today, influencers are one of the most important tactics of digital PR (there are some key differences to note between traditional PR vs digital PR).
photo credit: @zachking
However, the influencer marketing world is growing and the rules are changing. Instagram is one of the most popular platforms for influencers, and many marketers choose to go that route. For a strategy to be successful, you’ll need to know how to work with influencers the right way.…Continue reading