4 Tips for Growing Your Business by Finding and Working Closely With Social Media Influencers

Recent years have seen the emergence of the “influencer economy” – a departure from the typical advertisement venues towards personal endorsements by internet personalities. Influencers command a coveted currency in the ecommerce world: trust. Here are 4 tips to get you well on your way to connecting with influencers to successfully market your product.

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Casey Neistat – photo credit: YouTube

Use a Connection Platform

You have a great product, but you don’t necessarily spend your days reading the same blogs as your target audience. So how will you know the best influencers to promote your brand? Enter creator marketplaces, such as ClearVoice.…

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Micro-Influencers: What They Are and Why You Need Them on Your Side

When it comes to promoting a business online, marketers and business owners need to get creative and use all the best tools and tactics available to stand out among their competition. In this blog post, I want to show you why micro-influencers can be one of the strongest and most effective tools in your arsenal and how they can help with the growth of your SME.

Micro-influencer pop-art

What are micro-influencers?

Historically, those who were considered influencers, were either the top known authorities in their field of work, or celebrities. Now though, with social media, it’s easier than ever for even regular people to become online influencers, which led to a massive increase in social influencers, of all shapes and sizes.…

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How to Get Influential Bloggers Blogging About Your Brand

According to a Nielson survey from just over a year ago, 83% of all online consumers polled from 60 countries say they trust recommendations from their peers over those made by brands themselves. This presents a challenge for brands who have or plan to rely mostly on costly paid advertising methods to spread the word about their brands.

Content media

This reality is doubly true for established offline brands seeking to improve their web presence. However, it’s really only a problem for those who aren’t willing to pivot and find other, more niched-down branding sources. Namely, the most influential of online peers: ie., Bloggers.…

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