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How to Develop a Visual Strategy for Instagram

With its popularity increasing exponentially in recent years, Instagram has become one of the titans of the social media landscape. Younger users in particular are captivated by the platform, with statistics showing that a massive 71% of members are under the age of 35.

Posting on Instagram

On top of this, those under the age of 25 tend to spend around 32 minutes per day perusing the site, as opposed to just 24 minutes for those of an older pedigree. To this end, Instagram is a formidable business marketing tool particularly for those seeking to engage with the younger generation.

This is by no means, however, an exclusive trait.…

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4 Tips to help you rock your LinkedIn company page

Do you have a company page on LinkedIn? A great company page can be so much more than just an extension of your HR, but an actual hub where your audience can get valuable news and information about your business and your industry.

In this blog post, I’m going to share 4 tips that will help you rock your LinkedIn company page.

LinkedIn on computer screen

But before we get to the tips, here are a few basics about your Page that you need to keep in mind:

  • Make sure you’ve completed your entire Company Page
  • Add your company logo as your “profile picture” – LinkedIn claims that companies that use their logo on their Pages get 6 times more traffic to their Pages than those who don’t
  • Add a cover image that not only looks great, but also showcases who you are as a business.
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How to Prepare for Business Growth

What are your plans for growth for your business? The sooner you start preparing yourself for growth, the easier it will be to take your business to the next level of success. Because, the truth is, while most want to grow their business, not everyone can do so. In this blog post, I want to help show you how to prepare yourself for business growth.

Business growth

Eliminate distractions and focus on what matters

I’ve started a few different businesses over the years and I know how difficult it is to let go of controlling everything. It’s your passion, your baby, in a way, so of course you’re tempted to supervise every single thing and do as much as you can by yourself.…

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Micro-Influencers: What They Are and Why You Need Them on Your Side

When it comes to promoting a business online, marketers and business owners need to get creative and use all the best tools and tactics available to stand out among their competition. In this blog post, I want to show you why micro-influencers can be one of the strongest and most effective tools in your arsenal and how they can help with the growth of your SME.

Micro-influencer pop-art

What are micro-influencers?

Historically, those who were considered influencers, were either the top known authorities in their field of work, or celebrities. Now though, with social media, it’s easier than ever for even regular people to become online influencers, which led to a massive increase in social influencers, of all shapes and sizes.…

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