In an age where digital media reigns supreme, small businesses are increasingly leveraging the power of influencer marketing. The influencer market in the US was valued at $16.4 billion in 2022.
Influencer marketing maximizes user endorsements to grow brand visibility. The premise is that influencers have built-in trust with their audiences, and businesses collaborate with them to promote products and drive sales. It’s especially important among Gen Z and Millennials, of which 72 percent follow influencers on social media.
Businesses can expand their reach, build trust, and drive growth by partnering with individuals with significant online followings. The following five steps outline the path to a successful influencer marketing strategy.…Continue reading