Email automation stands out significantly from the rest of marketing communication. It’s personalized, relevant, and it reaches the customers at the right time. Not only are customers opting for a personalized experience, they’re willing to pay more for it.
According to a Deloitte study, customers are willing to pay up to 20% more for a personalized experience.
This isn’t a fleeting trend either- Statista says that 67% of email marketers plan to use data to better personalize emails for better engagement, sales, and customer retention.
Personalizing emails for each and every subscriber manually would take ages. Email marketing automation can help you achieve such an experience without having to lift a finger.…Continue reading