Email automation stands out significantly from the rest of marketing communication. It’s personalized, relevant, and it reaches the customers at the right time. Not only are customers opting for a personalized experience, they’re willing to pay more for it.
According to a Deloitte study, customers are willing to pay up to 20% more for a personalized experience.
This isn’t a fleeting trend either- Statista says that 67% of email marketers plan to use data to better personalize emails for better engagement, sales, and customer retention.Continue reading