Business marketing isn’t what it used to be. Now, particularly with regard to online advertising, it’s more important to understand key terms and semantics than it is to try to push yourself as a brand or product from the inside out. You have to imagine people searching for what you do, rather than who you are.
To help yourself out with this new age marketing concept, you can do things like learn to use search-centric advertising, work with Google’s algorithms, research expertise and word clouds when it comes to semantics, and embrace all of the spokes on the wheel of virtual branding.…
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