POSTS TAGGED : marketing strategy

How to Get More Millennials Coming to Your Restaurant

Millennials rank dining out as one of their top guilty pleasures. Ranking this activity even higher than buying electronics, apparel, beauty products and accessories. It’s a fact that over half this group of diners eats out at least three times a week, regardless how much money they make or if they have a family or not.

Why?

Millennials at a restaurant

People who’re aged 18 to 34 are the biggest demographic on the planet, recently taking the crown from the baby boomers who used to dominate the consumer marketplace. Most make good money and most important, they like convenience.

If you’re not catering your marketing to millennials you’re setting yourself up for an uncertain future.…

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Boost Your E-Commerce Game With These 6 Strategies

Does your sales strategy have a well-articulated e-commerce component?

Perhaps you don’t have a choice. If your company doesn’t have a physical office or product from which to hawk goods or services, e-commerce is necessarily the be-all-end-all of its sales strategy. This is a much more common arrangement than many realize.

Ecommerce strategy

For now, most consumer-facing businesses maintain some sort of physical presence out in the world, whether that means a dedicated storefront, a mobile stall, a truck or van, or some combination of these and other vectors.

But these physical points-of-sale increasingly aren’t enough to keep discerning customers happy. Even the most staid businesses now recognize the importance of a hybrid approach: a sales strategy that blends the humanity and tangibility of in-person transactions with the scale and reach of e-commerce.…

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How to Use Digital Marketing for Your Business

Nowadays people tend to get increasingly aware of the power that the internet has for improving our lives. Well, one of the most significant ways in which we can use the internet to our advantage is for improving our businesses. There will likely be a lot of people among you that own or are going to own a business – so it’s best to educate yourself on what the power of the internet is.

Low budget digital marketing

So, if you happen to own a business, then make sure that you’re investing a lot of time and effort and money into digital marketing. The reason for this is simple – first of all, marketing is one of the most powerful ways in which you can raise awareness on the product or service that you’re selling.…

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How to Create a Small Business Video Marketing Strategy

Video marketing has been hugely successful in 2017 and all signs point towards similar success in 2018. Videos attract peoples’ attention, they generate leads, and they get people to convert. But, how do you get in the video marketing game as a small business with a limited marketing budget?

Video marketing strategy

In this blog post, I’m going to show you how to create a small business video marketing strategy.

Define your goals

One of the first things that you should do as part of any digital marketing and growth strategy, is to set your goals.

This will help you focus on delivering results and making sure that every piece of content you create will serve a clear purpose – aka, to help you achieve your set goals.…

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3 Highly Effective Ways to Build Your Local Business

If most of your customers come from your local marketplace, then the fastest way to grow your business is to become well-known in the community. Although it’s not difficult, you do have to be consistent. Over time, your company’s reputation will grow through word-of-mouth.

Local coffee shop owner

Moreover, chances are that your competitors won’t be doing it; or, if they are, then they won’t be doing it in a strategic way, and, as a result, they won’t be consistent enough to get noticeable results.

Let’s look at some strategies to build your brand, market your business, and improve your sales.

1. Build your brand

Strategy: create a booth at county fairs

The county fair is part of American tradition.…

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4 Powerful Ways to Market Your Business

The main objective for any small business owner is to sell as many products and services as they can. Though there are a lot of layers to successfully making sales, the largest component of that is marketing. By effectively positioning your business in front of your target audience as a solution to a common problem, you increase the likelihood of turning them into sales.

Marketing strategy

As marketing is constantly changing, it is necessary for a business owner to first establish and then continually update or improve their marketing plan. This plan should essentially outline that various methods you’ll use to reach your target audience.…

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Want to Flourish Your Business? Try the 4 Splendid Couponing Strategies!

Whether your business revolves around fashion industry, craft, and arts or any other sector, coupons should be one of the major ways to build a loyal customer base. Well, if you haven’t tried yet then just make a move soon!

Couponing strategies

Moreover, if you keep a keen eye on Marks And Spencer or any such top-notch brands then you can notice there is a continuous flow of deals, coupons, and offers from the same to which people get attracted usually. Yes! This is one of the eminent reasons behind the grand-success of such businesses.

Want to sky-rocket your sales like them? Then, here is a list of some of the most potent ways through which you can offer coupons frequently to your customers and entice them to buy whatever you are offering again and again.…

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5 Money Saving Ideas Businesses Can Use To Attract New Users

Are you a businessman? Then your first and foremost objective should be to attract a huge number of customers and earn a massive profit. Right? But, for doing that if you end up spending a lot then is this worth it? Absolutely, NOT!! So, in that context, you need some smart and efficient marketing strategies through which you can save a lot and entice new buyers from throughout the world.

Marketing strategy

Wondering how to do that? Well, that is the topic on which I am going to explain today! Just take a glance over the following points, and I am sure it is going to help you.…

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3 Inbound Marketing Tips Small Businesses Can Implement Today

Small businesses can implement inbound marketing into their marketing strategy today – it’s imperative. Traditional outbound marketing avenues are being abandoned by small businesses. The problem is that either the old tactics no longer work, some 90% of executives won’t answer cold calls anymore, or they’re too expensive.

Billboards meme

Small businesses often can’t afford a TV ad.

And consumers are becoming more demanding. A lot of consumers don’t want to be “disturbed.” So, a business must work on their inbound marketing efforts to overcome this trend. You need to have permission, attract, engage and covert customers.

It’s not harder, but it’s a different form of marketing that works for today’s audience.…

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3 Content Marketing Strategies Businesses Can Leverage Today

Content marketing is the ideal fit for large enterprise businesses and small mom-and-pop stores. Content marketing can fit into any budget, and if you do the work yourself, this budget can be nonexistent in many cases.

Content marketing

Leveraging content marketing is essential for growth, but how can you incorporate this form of marketing into the mix? Avoid the big strategies that the Fortune 500 companies are engaging in and go a different route.

Our friends at Principality Plastics shared the strategies that have helped the company in increasing revenue, lowering their marketing budget and accelerating growth, outlined below.

1. Leverage Influencer Marketing

Influencer marketing is huge, but don’t expect to hire Kim Kardashian or Selena Gomez – their reach is worth over $500,000 for a single post.…

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