One of the harsh realities of being an ecommerce store owner is that you can’t be available 24/7 in order to capture every potential sale. In days gone by, customers would readily search for the product they were looking for and check out with no desire to contact the store owner. Now, customers — particularly those that fit into the millennial demographic — expect more personalized service.
Online customers want to get a feel for a service before they buy. It’s also a given that many will have a variety of pre-sale questions, too. This brings on the need for impeccable service.…Continue reading