6 Convincing Reasons Why You Should Start A Podcast

In a world of virtual information and interconnectedness, modern podcasts can be considered the successors of the radio. The main reason why podcasts are growing so popular these days pertains to their wide availability and vast potential for audience outreach. Now, if you’re tech-inclined, are a natural entertainer and communicator, and have a passion for transmitting knowledge, starting a podcast can be an exciting and very lucrative enterprise.

Podcasting

In that spirit, here are 6 compelling reasons why you could find success as a podcast host, along with some helpful tips to help you get there and make a genuine impact.…

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Could a Podcast Benefit Your Small Business?

If you’re running a small business, you’ve probably read dozens (if not hundreds) of articles telling you what you should be doing with your digital marketing. PPC, SEO, responsive websites, videos, infographics, content generation… it’s easy to find a veritable laundry list of ideas all meant to increase your exposure to new potential clients, or to stay in touch with those you do reach.

Podcasting for business

All of those content items are developed for a purpose: converting visitors into clients. But topical articles are just one piece of the puzzle. Increasingly, potential clients are wooed not just by finding the product or service they’re looking for, but by being reached on a personal level.…

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