If you ask a hundred people when they think the world is going to end, you’ll get a hundred different answers. Nobody could possibly know, right? And, as the old saying goes “Opinions are like (insert expletive).”
Is pay-per-click (PPC) advertising dead? For some people, it definitely is. That’s because it’s no longer the set-and-forget marketing method that it was in the mid-to-late 2000s.
In order to get online campaigns converting in 2018 and beyond, marketers need to be smart about how and what they choose to market on pay-per-click advertising platforms like AdWords, Yahoo, Bing, Facebook, Instagram, and the other numerous lesser-known ad networks out there like One by AOL.…Continue reading