7 Reasons to Add PPC to Your Digital Marketing Strategy

Pay per click or PPC is quickly gaining popularity as a strategy for online marketing. It allows advertisers to buy a spot on search engines. When users type a keyword, the ad will appear on top. It’s an excellent strategy for businesses that are yet to make their online presence felt.

PPC marketing

The good thing is that the advertiser will only pay if users click on the ads. Experts like New York City PPC Agency can also help craft strategies to boost online popularity. These are the reasons why including a PPC campaign for digital marketing is worth the price.

1. It’s a cost-effective strategy

The good thing about this strategy is that it’s cost-effective.…

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How Service-Based Businesses Can Use a PPC Campaign

Pay-Per-Click or PPC marketing is a preferred form of online advertising for many service-based businesses, and it’s easy to see why. It can bring in instant traffic and a good ROI if implemented properly. But even though it’s not a remote concept for most business owners, PPC mains shrouded in mystery. How exactly can you use it to bring more clients into your service-based business?

Digital marketing for service business

A good first step toward understanding the different aspects of PPC is understanding how to use the king of pay-per-click: the almighty Google Ads.

Google Ads is a paid advertising platform and channel that falls under PPC marketing.…

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Is PPC Marketing Dead?

If you ask a hundred people when they think the world is going to end, you’ll get a hundred different answers. Nobody could possibly know, right? And, as the old saying goes “Opinions are like (insert expletive).”

Is pay-per-click (PPC) advertising dead? For some people, it definitely is. That’s because it’s no longer the set-and-forget marketing method that it was in the mid-to-late 2000s.

PPC marketing

In order to get online campaigns converting in 2018 and beyond, marketers need to be smart about how and what they choose to market on pay-per-click advertising platforms like AdWords, Yahoo, Bing, Facebook, Instagram, and the other numerous lesser-known ad networks out there like One by AOL.…

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PPC Growth Hacks That Will Improve The ROI For Small Businesses

Your business would love to generate a positive ROI, as it is the goal of any business whether build online or offline. Perhaps, PPC is a great platform to showcase your business and products/services to your interested customers in the digital market.

PPC ROI

Many times business owners struggle to find the right and effective advertising strategies that work to deliver profitable online marketing ROI.

Small businesses who are trying to establish an effective online presence should better have a look at PPC. As PPC is one of the quickest and fastest ways to target potential customers and improve the return on online marketing investments.…

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