It’s been a while since mobile phones were used solely for making calls and sending text messages. These days most of us use them for all manner of everyday processes and entertainments.
But as retailers, what’s so great about mobile apps and why might they be useful in helping you reach out to new and existing customers? Let’s take a look.
1. Customers want them
Perhaps the most obvious reason why a retailer might aim to design and deliver a mobile app is because customers are generally becoming more inclined to shop via their smartphones and tablets.
It is worth realising that not everyone who has a smartphone is suddenly ready to use retail apps on a regular basis but, and here’s the point really, many of those who do will end up engaging with them in a major way.…Continue reading