Retargeting requires some practice and knowledge to get positive results. It is well worth the effort, though. The fact that only 2% of website visitors purchase on their first visit to a website should be reason enough to consider the many options of a retargeting campaign. Through cookies, you can bring your ads to visitors anywhere online, encouraging them to return to your website.
The following are crucial facts on the effectiveness of retargeting:
- Increases engagement by 400%
- Boosts sales by 50% by combining retargeting with another marketing channel
- Retargeted ads’ click-through-rate is 0.7%, while display ads’ click-through-rate is 0.07%.