Guiding Small Businesses To Make The Most of Digital Marketing

With COVID-19 taking a toll on all aspects of daily life, 2020 has indeed been a challenging year for all of us. While we are trying to hold on and stay safe from the virus, businesses across the world are finding mere survival a Herculean task. This is especially true in the case of small businesses that do not have a huge debt fund to fall back on.

Digital marketing guide

At the moment, with social distancing protocols in place, businesses are having a dearth of physical options. The silver lining here is the fact that this global crisis is chaotic, and if small businesses can focus on their digital marketing plans, they will be able to establish long term credibility among their target audience.…

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SMB Success: 5 Must-Know Tips for Small Business Owners

Regardless of how long you’ve been a small business owner, there’s always room for improvement.

That may seem obvious, but it’s worth keeping in mind. None of us are born with a business playbook burned into our brains. In many situations, you’ll have to make an educated guess based on the data you have at your disposal.

Small business owners managing business

Now, your ability to make those guesses will improve with experience. That said, there are a few things that can help you get there faster. Here are 5 tips for small business owners you should know about.…

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6 Small Business Tips to Make You More Profitable

Every entrepreneur dreams of their business dominating their niche, but it’s not an easy road. Here are six small business tips to set you up for success.

Modelling agency owner

1. Stick with Your Niche First

Find your niche. It’s one of the first lessons many entrepreneurs learn. Finding a specific niche to target is key to early success in business. However, after that early success, many small business owners decide to branch out and try new things.

It’s not always a bad thing to diversify, but it can be if it means abandoning your niche market too soon. Sometimes it can be a better idea to tweak and be innovative within your niche.…

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Top 5 Successful Ways to Expand Your Small Business

Starting a business is a significant achievement, but scaling one is a huge challenge. Small enterprises are critical to the development of global economies The Organization for Economic Co-operation and Development (OECD) confirms that small businesses create income and employment, they react to new or narrow demands and they strengthen social inclusion rates.

Small business owners discussing expansion

According to the National Business Confidence Index for 2019, about 84% of surveyed business owners confirmed their plans to grow the business in 2019. However, 30% reported they don’t expect the economic climate help their development, while 60% are focusing on boosting sales, expanding their customer base and volume.…

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How to Prepare Your Small Business for an Emergency

According to a survey by Staples.com, just 19% of office workers believe that their company is prepared to handle a major emergency — which is especially concerning, since each year across the U.S. explosions and fires occur in approximately 70,000 businesses and cause nearly 200 deaths.

Emergency situation in small business premise

Furthermore, the National Oceanic and Atmospheric Administration (NOAA) notes that approximately 1,200 tornadoes occur each year, and virtually all states — not just those on the west coast or Hawaii — are vulnerable to experiencing a moderate to severe earthquake. For example, a magnitude 5.8 earthquake rocked Oklahoma in 2016, and a magnitude 5.9 earthquake rocked Virginia in 2011.…

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Empowering and Enabling MSME Businesses in India

Currently, there are more than 43 million micro, small and medium sized business enterprises (MSMEs) in India, employing about 40% of the total population. With its contribution to GDP of around 8%, these MSMEs are not only helping in financial development of the country, but also in improving the socio-economic status of the people.

MSME owners

However, at the same time, they are also struggling to flourish owing to certain challenges such as lack of accessibility to information and knowledge, inadequate intellectual property protection, insufficient training for employees, and lack of access to alternating funding avenues which can lead to shortage of working capital and under-developed business infrastructure.…

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Building Credibility When You’re Small – 4 Tips

It’s never easy building a strong reputation for your small business, but the Digital Age has certainly made things easier than they used to be.

Building business credibility

In fact, if you know how to leverage the right methods, there’s absolutely no reason your small business can’t enjoy just as much credibility as your much bigger competitors do.

4 Ways to Become More Credible Than Your Larger Competitors

The online age has made it easier than ever to build a presence and market your services and products to customers. That being said, building a strong, credible reputation is more important than ever. Prospects that find you credible will find it easier to become your customers.…

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Small Business Spotlight: Texas (Infographic)

Small businesses dominate the landscape in Texas. Though most things are larger here, this isn’t true for entrepreneurs. Over 99 percent of businesses in the state are classified as small businesses. This includes over 2.2 million nonemployers and more than 791,000 small businesses hiring between 1 and 499 employees.

Texas lone star print

The state of small business in Texas is extremely favorable for entrepreneurs, particularly women. Over 28 percent of small businesses are owned by women in the state, and 19 percent are owned equally by men and women. This gives Texas the second-highest number of women-owned businesses in the country.

If you’re ready to start a business in Texas, there are several key things to consider.…

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Here’s Why Many Small Businesses Fail at Ecommerce – Don’t Be Among Them!

Even though you’ve worked hard at building rank with the search engines and your organic searches are mostly found on the first pages of the SERPS (Search Engine Results Pages), you find that your bounce rate is through the roof and that you just aren’t making the money from your website that you had anticipated. After all, your prices are competitive, you have a product line that is trending, and you’ve invested heavily in marketing. Something is going terribly wrong, but what is it?

Online fashion shop

Here are some of the biggest reasons why your small business Ecommerce website may be failing.

Nonresponsive Websites

First, and foremost, the thing you really must understand is that the greatest number of new customers will find your site through mobile searches.…

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Superannuation Solutions for Every Size & Type of Business: Find the fund that is right for you – no matter the business you are in

Choosing the right superannuation fund for your employees can be a complex process regardless of the industry you are in or the size of your business. The number of superannuation fund options is vast and, even though you may already be an experienced employer, the laws and requirements concerning employers and super are not always easy to master. From 1st July 2018, new legislation regarding super will be coming into effect – adding further considerations to the existing rules. Therefore, it is crucial to have a clear strategy for selecting super for your employees.

Superannuation solutions

This article will discuss different sizes and types of Australian small businesses, the common superannuation problems that employers in these businesses tend to encounter, and what superannuation strategies these businesses could employ to solve these common problems.…

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