Social Media is going crazy viral as each day passes. Nowadays, it seems that everybody and their mothers use different social networking sites for a variety of purposes. In a show of entrepreneurial spirit, small businesses everywhere started to get on this marketing technique and follow it with such gusto that every article seems to focus on this strategy.
The measurement of your return of investments is important because it gives you an understanding of how effective a particular marketing campaign is. Sadly, 84% of those using social media do not measure ROI.
There are various tools which you can use to measure social media ROI.…Continue reading