I have always tried to do things for my email newsletter list to reduce opt-outs and create long term subscribers. I have people on my first email list for 3,4,5 years. Getting email newsletter subscribers is not that hard. Keeping them is yet another thing. These five worked really well for me:

1. Give good gifts

I just got an email newsletter from Hugh MacLeod fame. For the third or fourth time he has sent me a high resolution cartoon which I can print and put on my wall. He even came up with a name for them “˜Cube Grenades’. That cartoon is not being put on his blog.…