Moving beyond email-only marketing to a multi-channel approach to drive more revenue from existing customers is a powerful strategy for small- to medium-size businesses (SMBs).  In fact, for SMBs, targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth.

Marketing messages sent by text have become an important component of a multi-channel mix that works. Text messages are one of the most cost-effective, efficient tools for communicating with customers. According to data from thousands of campaigns executed for its hundreds of SMB clients, marketing automation service provider eRelevance Corp. reports 39 percent of lead conversions across digital channels come from text conversations.…