When it comes to taking in and making sense of information, we focus more on visuals than anything else. In fact, educational researchers suggest that about 83% of human learning occurs visually. For marketers, statistics like this can have a big impact on how you decide to present your product to consumers and they place huge importance on using visual merchandising in your marketing efforts.
Within your store is a finite amount of space. It’s up to you to make each and every square metre of space available to you counts and this is exactly where visual merchandising comes into play.…Continue reading