The internet marketing can do you wonders as far as boosting your business. Not only does it give your business it’s much needed publicity, it downright helps you with sales and establishing your brand. But did you know that implementing the wrong internet marketing strategies can do the EXACT OPPOSITE?
Depending on which internet marketing mistakes you make, instead of helping you skyrocket your small business, you’ll end up in dire straits or worse… you might end up closing it.
What internet marketing mistakes am I talking about? Read on…
1. Running a paid ads campaign without carefully setting a cap
It’s very easy to make a mistake when running a paid ads campaign.
If you aren’t so keen on what you’re doing, you’ll probably think that $.02 per impression isn’t a huge amount. I mean, hey, we’re just talking about $.02, right? WRONG!
A lot of webmasters have fallen prey to that kind of mindset and before they even know it, they’re marketing budget is dry as a desert!
You need to make sure that you add a cap to it so you can measure, see what the trending is, and see if your paid campaigns are in fact profitable for you!
2. Linking to low quality sites
It isn’t uncommon to see business owners getting a couple thousand dollars worth of sales due to having a good placement on the search results.
This is especially true for small business owners that are targeting a local area thus avoiding too much competition.
It’s because of the sales-drawing-power of SEO that a lot of small business owners are begging to get their links ALL OVER THE WEB regardless of the quality of the sites they’re linking to.
Because the small business owners aren’t that familiar on how things work online, they have the false impression of having more links = better ranking.
They can never be further from the truth! If you link to low quality sites, chances are huge that your site will be penalized thus causing it to be de-indexed or bumped up to page 50+ in Google’s search results.
When that happens, you’ll end up losing a MASSIVE amount of traffic which greatly co-relates to the sales you’re getting from it.
3. Spamming your promotions on social media sites
While social media is a VERY POWERFUL tool when it comes to marketing your business, it can also be a double edged sword if you aren’t using it properly.
Spamming your promotions on your social media sites is one of those mistakes that you should never do. It breaks relationships, annoys people, and it pretty much looks VERY UNPROFESSIONAL.
With how billions of people are in social media sites, 1 unhappy person can cause you TONS of trouble if his/her negative post about your company goes viral.
4. Downright neglecting SEO
Learning how to create a website is just half of the story, carefully implementing SEO and using other internet marketing methods is just as important!
Neglecting SEO can give your competition an unfair advantage over you. The more optimized your competition is, the stronger his/her brand grows increasing the chances of your customers transferring to them, or worse… you not getting any customers at all.
Instead of neglecting SEO, you ought to optimize your site but be VERY CAREFUL about it. Avoid any gray hat techniques (let alone blackhat) and focus on white hat techniques only.
5. Linking to sites that aren’t niche related
This mistake is very much SEO related and can also give you a false impression of your site’s potential.
We all know how linking to sites that aren’t niche related can look very shady to Google right? A lot of webmasters got penalized because of this so don’t even try it.
But what others fail to see is how this mistake gives you or your webmaster a false impression of how good your business is running or how influential you’ve become. The thing is, getting traffic from sites that aren’t niche related are usually the ones that DO NOT CONVERT TO SALES.
That said, you might be seeing your site as one that has a huge capability of bringing you sales because of its massive traffic. You might be thinking that its just a matter of CRO (conversion rate optimization) yet these insurmountable amounts of traffic won’t really do you any good because these visitors are from other sites that isn’t niche related to yours. These visitors usually have a different mindset and are looking for a different service so chance of them buying from you is really slim.
I urge you to think about your current internet marketing methods and see if you’re committing any of these mistakes. if you are, then it’s high time that you change directions!
Many small business owners have made these mistakes and end up losing their business in a snap. Are you going to be next?
Anything you’d like to share?
Are there past internet marketing mistakes that you’ve made which you think is worth sharing? If you do, then please do so at the comments section below, we hope to hear from you soon! Cheers!
Linking to non-relevant sites is quite silly methinks. Some get greedy for links while others know the importance of relevancy.
You may link out to the odd site to build powerful relationships but overall stick to your niche to target your audience and make google happy.
Yes, “get as much backlinks as possible from any sites” is an obsolete strategy. I was doing it and it backfires, eventually. Trust me, cleaning up the mess is 100x more challenging than creating it.
Getting relevant links – and link out to relevant sites – works today, even if the links have rel=”nofollow” attribute. Context is king.
There are quite a lot of Internet marketing mistakes that should be avoided. One reasons most people take actions that eventually sink them is ignorance. Yes, you read right!
I say ignorant because if you take a look at the five mistakes pinpointed in this post, each of them hinges on the fact that the small business owner never really understands how each of them works.
So, proper research is needed before going ahead to employing any Internet marketing tactics.
This comment was left in kingged.com – the content syndication and content aggregation website where this post was bookmarked.
Sunday – kingged.com contributor
Indeed a great post about internet marketing mistakes.
I am glad that you have covered the major internet marketing mistakes which almost every internet marketers do.
Internet marketing is the best way of making money online and the best part about it is, It allow internet marketers to earn with few but potential visitors. We don’t need huge amount of traffic to earn. We only need 10 targeted visitors who can purchase the product.
The most common mistake which internet marketers make is, they promote so many products at once without having any experience with them.
To earn more, internet marketers pick every high paying product and start promoting them but don’t get any sales from them because they don’t focus on each product correctly that’s why they are unable to makes sales.
Every successful internet marketer suggest to promote only those products which you have personally used.
I would like to thank you for sharing such a great piece of content. 😀
A nice, valuable insight to add – many thanks! This is the key: As you said, we only need a handful of targeted visitors to make a difference on your bottom line. Driving thousands, even millions of people with no intention to buy from you or consume your content is a waste of money – and server resources 🙂