How to Market your Business and Score the Best Employees

Hiring quality employees is one of the most important parts of running a successful business. You have to have workers you can rely on to get the job done so you can spend your time doing work on the company rather than for the company. However, it can be difficult to know how and where you can find the best employees to work for you.

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To help busy business owners who need outstanding employees but don’t have months to go through the hiring process, here are three tips for how to market your business to get the best employees quickly.

Have Your Website on Ready Alert

When you have an available position within your company, you’ll likely only get resumes and applications from people who are currently on the job hunt. However, going about filling positions might be better for your company if you appear to always have an open spot ready for the right employee.

To accomplish this, Mel Kleiman of recommends for businesses to always have their websites ready to receive resumes from qualified workers who are serious about your company by having a specific page for those seeking employment. Even if you don’t have a specific job opened at the moment, having the ability to snag a great potential employee and find a place for them could prove to be much more beneficial than just taking what you can get when you do have a vacancy you need filled.

Use Your Social Media Channels

The best employees for your company are going to be those who are passionate about the business you do and want to contribute to furthering your goals and causes. For this reason, seeking out potential employees via your own company social media channels is a great way to find someone who is already aware of what your company is all about.

According to Joe Budzienski, a contributor to, this form of recruitment is called “social hiring” and can be done from any social media platform. Budzienski shares that this can be best accomplished by using your current employees to help get the word out about available positions and what it’s like to work for your company. This type of positive exposure is sure to bring out the best potential candidates.

Post Openings to The Right Websites and Communities

Just like with marketing to consumers, you want to be deliberate when targeting who to market open positions at your company to. If you simply post your openings on all the traditional job websites, Forbes contributor Liz Ryan warns that you’ll merely get tons of applications from people you shouldn’t actually be interested in hiring. Instead, look for specific websites or communities that include just those people that would seriously qualify for the position you’re looking to fill. While you may get less applicants, you’ll have a better chance of getting the right applicants.

Your employees really are the foundation of your business, so it’s worth your time and effort to find the right ones for the right jobs. Use the tips mentioned above to have better luck getting the right people on board with your company.


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