Just because you have an event, a presentation, a performance, or a gathering in a place like New York City; that doesn’t mean you can get away with no social media presence. The fact is that social media sets the tone for so much of our lives; those who choose not to partner with a social media agency in NYC for their event do so at their own peril.
Ask anyone about their political opinion in New York City and they are bound to quote something trending they read on Breitbart or in the NY Times today. We may not even appreciate it but for those not totally connected to the political world, our social media channels still set the pace for what we ingest.
For those who are on Twitter for example, the impact is even more so. We follow those we listen to; democrat, republican, independent, libertarian, communist, whig, or whatever else. All of these disparate voices coalesce around our social media channels to help shape and mold our opinion. As a political operative why wouldn’t you want to get your message out through social media?
Another area in NYC that’s paramount is business. Business minded folks definitely have their finger on the pulse for what impacts their bottom line. Of course Business Week and The Wall Street Journal are all popular business-related social media channels and apps, but the depth goes even further than that. Businesses want to know tick-by-tick what their stocks and investments are doing. They are going to always have their tables booked using OpenTable and their assistants always make sure to have their car waiting via Uber. It’s not unusual for business people to use the social media channels maybe more widely and more regularly than others.
One more realm where a social media agency in NYC can really help is if you’re an entertainer. While many of us in a former generation may have had one of our best experiences at one of the worst shows we have ever been to, who really goes out to shows anymore without doing their homework first? You want to know that the artist, show, or film that you’re going to see is going to be something that is worth your time. So an agency can really help to sculpt your message and make sure that the people coming out are going to be the audience your show is trying to reach.
Social media has really helped shape the landscape in a place like New York City and more broadly around the world. Now in towns big and small people are relying on their social media outlet to help get their message out, inform their audience what the message is, and reach out and touch the group that they are after.