3 Tips for Setting Realistic and Beneficial Business Goals

As a small business owner, setting and achieving realistic and beneficial business goals is necessary for ultimate business success. Without having goals for your business, you run the risk of never reaching as far as you could with your organization or pushing yourself to your professional limits.

Business goal

However, setting business goals isn’t just about thinking about something reasonable you want to achieve and hoping that it happens for you. So to help all small business owners make the most of their business goals, here are three tips that will help you set both realistic and beneficial business goals.

Be S.M.A.R.T.

Not only is setting smart goals a great idea, but making sure those goals are S.M.A.R.T. is also something you should strive for. According to Jim Rohn, a contributor to Success.com, S.M.A.R.T. goals are goals that are specific, measureable, attainable, realistic and timely.

When thinking about new goals for your small business, try to find goals that have all of these aspects. If any one of these areas is lacking, it can make it a lot harder for your business to set an effective goal and then execute on that goal in an appropriate manner.

S.M.A.R.T. objectives

By setting S.M.A.R.T. goals, you can ensure you’ve thought of everything when planning your goals for the future of your small business.

Let Yourself Off The Hook For Past Missteps

When a business decides it’s time to set some new goals, one of the reasons for this motivation may be due to a lack of success in the past. However, Adelaide Lancaster, a contributor to Forbes.com, shares that this is a huge mistake that many people make when setting business goals. By doing this, Lancaster claims that you’re being motivated by guilt or shame rather than the desire for success and accomplishment.

By allowing yourself to learn from your business mistakes but not letting them define your future, you have a much better chance at having a positive outcome with your goals.

Make Your Goals Active and Visible

Depending on how you work under pressure, you may be more inclined to think about your goals more passively. But according to MindTools.com, stating your goals in a more active way can make the likelihood of you completing those goals higher. One way to accomplish this is by writing out your goals and placing them in a very visible area so you’re always reminded of them. When writing out these goals, remember to use words like “will” rather than phrases like “would like to” in order to further activate yourself to actually put in the work it takes to achieve your goals.


Setting business goals is a great way to improve upon your current position and feel proud of what your company can and will accomplish. To help set and achieve goals that will be realist and beneficial for your business, consider using some of the tips mentioned above.


Leave a Reply

Your email address will not be published. Required fields are marked *