While having quality content on your website is going to be beneficial to you, your content creation efforts are going to have the biggest positive impact on your online presence when you’re working in conjunction with an SEO strategy. To do this, you must know how to properly optimize your content so that it follows SEO guidelines and best practice.
To help you accomplish this, here are three tips that will help you in optimizing your content for SEO purposes.
Write A Catchy Title and Headline
When your content shows up as a result in a search engine, it’s because what the searcher has looked for has shown up as relevant to the content you’ve posted.
There are quite a few factors that go into what position you show up in for the search results. But regardless of this, one thing that you actually have complete control over and can impact the number of clicks you get to your website is that title and headline of your content.
According to Neil Patel, the type of content titles that do best have a number in them, like a list. After that, content that advises or teaches you how to do something usually performs well. So if you haven’t been writing content with titles or headlines such as these, consider doing so in the future.
Use Keywords Correctly
Part of what gets your content to pull up as a result for a search is if it matches the keywords that were put into the search field. To do this, you have to know and understand what people are going to search for and what searches you’re going to be helpful and relevant for.
Knowing such fact, you may be tempted to just put as many keywords as possible into your content. However, Nate Dame, a contributor to Search Engine Land, warns against keyword stuffing your content. Not only does having too much keyword focus cause your content to lose its potency, but it can also cause you to be punished by Google or other search engines who think you’re just trying to take advantage of the system and the searchers.
Create Helpful URLs
Once you’ve created a piece of content, you should be ensuring that the URL for that page is customized and logical, not just random numbers or letters. According to Lindsay Kolowich, a contributor to HubSpot.com, having structure to your URLs can help your visitors make sense of your content and its hierarchy within your website. Additionally, taking the time to create helpful URLs within your website is seen positively by search engines, which can help your content to rank better.
If you’re looking for a few simple ways to optimize your content for SEO purposes, consider using the tips mentioned above to help you do just that.