Guide to Track Your SEO Rankings to Analyse Growth

If you have incorporated SEO in your digital marketing efforts, you need to have a plan for it. Experts often advise that your SEO plan should be measurable using SEO rank tracking tools or any other applicable tools/methods. It makes all the sense in the world. This is because it is the only way that you will be able to know whether or not your SEO strategy is working.

SEO rankings growth

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With that, you will be able to determine the plans that need revision and the strategy that you need to do away with. The following is a guide that will help you get started with tracking SEO ranking to analyze growth.

1. Select search engines to track

The first step towards effective SEO rank tracking will be to select the target search engines. By target search engines, it means the search engines that you are looking to rank on. That could be Google, Yahoo or even YouTube depending on the audience you are targeting. It is also crucial that you understand that audiences from different geographical locations will have different preferences for search engines. You need to put that into consideration too.

Once you have identified the search engine, you can set it up on your rank tracker.

2. Define the target location

If you are not targeting the audience in your local area, it is essential that you set up the location in your rank tracker so that you may be able to analyze your targeted audience through ranking.

3. Pick a landing page

Note that tracking all your pages collectively may not be the best way to go about this. It is therefore vital that you specify the landing pages that you want to track. Landing pages refer to the pages which you intend the users to land on. Remember that the keywords used in the different pages in your site might be different. This will, therefore, warrant for individual tracking for specific keywords.

For instance, you might be interested in knowing the type of keywords that you are ranking for, for that you will need to set up the different pages with the different keywords. After that, you can check if the pages are ranking for the assigned keywords. With that information, you will be in a better position to know what you need to work on to boost your ranking. From there it will be easy for you to optimize your keywords.

Landing page

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4. Track competitor’s sites

Note that you need to be watching how your competitors are doing in SEO for you to know what you are up against. Therefore, as you plan to track your SEO ranking, you should also include your competitors. More so, this is your chance to know the keywords that your competitor is ranking for and the keywords that are less competitive.

5. Set your preferences

It is essential to specify the number of results that you need. You can choose either top 100 of the search results or the top ten of the search results. This also depends on the position you have also been getting on the rank tracker. It is, however not limited to that. You might also be interested in the competitors threatening to take your place.

6. Check your ranking

Now that you have everything in place, it is time that you checked your rankings. Remember that you had set up the target search engines. You can check one at a time. You can start with Google and see the position that your site appears in the SERPs. From there, you can review the ranks for the different elements in your page. For instance, you can check for images, videos if you have some and the ‘All’ section. You can also do the same for the competitors.

To analyze the feedback you get from your rank tracker, you can compare the results with those of the previous tracking to see if there is any improvement. It is also advisable that you set dates for analysis of the results; it will give you a regular basis for comparison. Luckily for you, it is possible to schedule rank tracking: it does not have to be a tedious task.

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