Why Events are Necessary for Start-ups

If you’re an owner of a start-up business, you already know how difficult it is to breakthrough and get your product or service out there in the midst of all the competition surrounding you. That’s why one of the major strategies used in start-ups of all types of industries is attending events.

Startup event participants

Attending events and networking isn’t an option for a start-up, but rather a must if they want to build up their brand and its name. The very least you will gain from attendance is learning something new, which in itself is a great gain.

Here, we’ll cover with you some other benefits you and your business will gain from attending events.


The world of business isn’t just about providing a good product or service. It has almost everything to do with connecting with others and making new contacts.

Mind you that you can attend as a business or simply as a visitor if your finances don’t allow you yet to set up a booth or stall. But if you plan to set up a booth, remember that first impressions are everything. This is your time to shine, and setting up an eye-catching booth using promotional flags takes a lot of thinking, time and cash, but well worth the effort as visitors will more likely visit a booth that is out of the ordinary, and different from the ones supplied by the event holder.

Invest in your booth with freebies, and ways that visitors can test your product. Some people will be in a rush, so you could also set up an email contact list for future reference of potential clients or customers.

Expand your niche

It happens to many entrepreneurs that they get caught up in their particular market niche, and this can often lead a business to go stale. As a start-up you need to know the bigger picture and the finer details of the industry that you’re in. Just as important, if not more, attending events regarding your industry will help you to prepare for changes that could and usually do happen within any given industry.

You need to know what is happening and what expected changes are likely to occur so that you can prepare yourself.

Latest trends

An event is a hub for people with the same interest to share new ideas and innovations. You can easily pick up on something new which you weren’t aware of that could serve your own niche. You will also learn from other people’s mistakes as they share their stories. By the same token, it’s a chance for you to throw in some of your own ideas.

Finding Investors

Any event you attend will at the very least give you more exposure. Exposure is just the first step to getting funded or sponsored. You won’t know who is taking a serious interest in your start-up, but through an event you can be approached by serious investors and funders. Sponsors, speakers, exhibitors and attendees all mix with each other. This mix of like-minded people opens up new windows of opportunities for you to get sponsored or funded.


You don’t want to be the person to bore attendees and visitors with a long sales pitch. Balance yourself well between listening to potential clients or possible investors, answering questions, and telling them what is unique about your business. Strike up interesting conversations, and this can help you better understand clients and visitors on what they need and what they’re looking for, which in turn leads you to improving your product or service.

All this and more creates more sales, which is what any business wants.

Cover photo: Tech.co / Flickr


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