You have a growing business to run. Things might be crazy now, but the truth is you never really had time for marketing before either. How can you keep up with the constantly changing marketing shifts?
It can seem that the digital marketing world is constantly changing. There is always a new social media platform that everyone insists you must learn all about and constantly engage with your audience. Who has time to keep up with all the newest internet marketing trends?
Don’t worry, we’ve got you covered. Keep reading to learn the top four trends we feel are most important for you to stay on top of this year.
1. Stay on Brand
Now is not the time to start making drastic changes. Customer service and improving customer experience should be at the forefront of your 2020 plans. And this means not making your clients or customers think about how to find you or who you are in their social media feed or inbox.
Consistently showing up in their inbox will get you more open rates and higher conversion rates than taking time off to rebrand. Be careful with your words and tones during this time. Don’t be dismissive of other’s feelings but also stay front and center in their limited receptiveness and fragmented consumer attention spans.
2. AR Isn’t the New Kid on the Block Anymore
Augmented reality and voice search are here to stay. More and more Google searches are voice searches. If you’re not keeping your brand and website up to date with these capabilities you will be left in the Google juice dust.
Does all of this sound confusing? Are you dreading spending any more of your precious little time on learning new marketing trends and tech? Then consider outsourcing your marketing to a service such as Kick Digital Marketing.
This will allow you to get back to running your business and doing what you do best.
3. Big Data Is Getting Bigger in Internet Marketing Trends
Data is king in today’s digital marketing world. Like it or not, the tech giants are gathering data constantly. You need to know how to access that data and then know the best way to use that data for your marketing purposes.
If you’re not targeting your ad dollars than you’re missing a huge piece to your marketing budget. Likewise, if you’re not consistently showing up in your ideal clients’ social media feeds then you’re losing a huge segment of the market.
4. Agile Isn’t Just for R&D Anymore
If there’s anything these times have shown us its that times are changing rapidly. Your marketing must keep up with an everchanging environment. This means that quick adjustments need to be a part of your plan.
Don’t spend an entire day creating a marketing plan that will be written in stone for the next 4 quarters. Keep your planning and implementation agile so you can keep up with the many changes.
Stay Up to Date in 2020
Staying on top of the latest internet marketing trends can be daunting. But with these tips and a little help from a digital marketing expert, you can keep your business competitive in today’s market.
If you want more great information like this, then keep reading other articles on our blog.