How Should Brands Market During The Time Of COVID-19

In unprecedented times of coronavirus pandemic, it’s hard to see the light at the end of the tunnel. COVID-19 has caused global markets to crash, businesses to be deeply affected, and economic growth to be on a halt.

Grocery shopping during the pandemic

The virus is testing us all — be it entrepreneurs, health workers, world leaders, etc. And when it comes to digital marketing, marketers need to be careful. They must focus on long term brand building, protecting their employees, and honoring what they stand for.

In this blog, we will talk about what brands, marketers can/ should do to serve and grow their customer base, mitigate the risk, and provide well to the people.

First Things First, Be Empathetic

The world is feeling vulnerable now, and rather than attacking their insecurities, it’s time to make them feel better. Time to give them some hope.

Time to be humble, show empathy to others, and help in whatever way you can.

Empathy is critical. So, don’t be pushy with your marketing ads; instead, stand out by being the difference the society needs.

Reach out to people by sharing authentic information and giving them updates about the current situation. A lot of people are stuck at home, feeling anxious, worried, and demoralized, and all they need is a little push.

Be that driving force. Make contributions to people, organizations, and institutions that are helping people in need.

Moreover, use the power of social media to educate people, provide them better resources, and to promote good deeds.

Make Sure You Have A Robust Online Presence

We are all spending a lot more time on the internet than we used to in the pre-coronavirus world. Now that’s not shocking. Since people have extra hours in their bucket, they are making the most of them – learning a new hobby, perfecting the skills they have, gathering more information, playing online games, and checking out eCommerce websites.

Any business that is online right now can engage with their audiences in different ways. This is not the time to be in the back seat.

That said, brands and marketers should focus on improving their online presence, use SEO strategies to climb up the ladder, and create quality & authentic content to add value to the visitors’ lives.

Volkswagen social distancing brand

Alter The Social Media Strategies

To quickly tackle the changing habits of the users, marketers will have to come up with great ideas to engage people and be responsive.

Adapting to the search trends and improving the creative capacity will become extremely important as time goes on. For example, McDonald’s changed its golden arches logo amid the virus outbreak, emphasizing the importance of social and physical distancing. Nike, on the other hand, delivered an inspiring message for the era, “Play inside, play for the world.”

Apart from being creative, marketers should consider altering their social media strategy. With digital entertainment leading the way, they should focus on video streaming and online gaming effectively.

If you are falling short of ideas, you must consult experts on social media marketing.

Tick Off All The Checkboxes On The Digital To-Do Lists

Now that we have extra time to spare, finish all the things on your digital to-do list. All those plans that you had for your brand, be it – website redesign, performing an SEO or CRO audit, can now be addressed.

It’s the best time to refresh customer experience, optimize the sales process, and create rebranding strategies if that’s what you have been wanting to do for ages.

For website optimization, only hire a professional website designer.

Final Thoughts

Businesses should find new digital ways to engage and interact with their customers. They should be ready to take risks without hurting anyone’s sentiments and also practicing social distancing. And lastly, they should adapt together with humility and empathy.

Remember, “This phase, too, shall pass.” And the idea is to “come out of the crisis not just alive, but ahead.”

So, don’t fear even if you can’t see the light at the end of the tunnel, instead be the light!


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