Ubersuggest vs. SEMrush: Head-to-Head SEO Tool Comparison

Properly implementing SEO requires a well-defined approach and tools to augment your strategies.

However, with the myriad of SEO tools available online, it can be challenging to figure out which SEO tool is perfect for your business.

SEO implementation and analysis

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In this guide, we’ll compare two of the most reliable and widely-used SEO tools and their features to see which one is the best solution for you.

Ubersuggest vs. SEMrush: Which one will come out on top?

We’ll look at each SEO tool’s features, benefits, and pricing to give you enough details to make a good comparison of the two solutions.


If you’re looking for a freemium SEO tool that offers reliable features to help improve your ranking in the search engine results pages (SERPs), then Ubersuggest is for you.

The tool can address your SEO strategy needs with features such as keyword suggestion generation, new content ideas, plus, it helps you understand your competitors better.

Ubersuggest lets you access most of its key SEO features for free (with a daily limit). Some SEO tools require you to sign up for an account (paid or not) before you can use their platform.

This makes the tool an excellent option for startup business and SEO and marketing beginners.

Ubersuggest’s key features include:

Keyword analysis

Ubersuggest shows you an overview of the keyword you want to rank for with metrics such as its average monthly search volume, SEO difficulty score, paid difficulty that shows you the estimated competition in paid search, and the average cost per click (CPC).

Ubersuggest's Keyword analysis

You’ll also see suggested, related, comparisons, and question and preposition forms of your keywords based on search terms people type into Google.

Ubersuggest's keyword ideas

Ubersuggest also provides content ideas by showing you the top pages ranking for your keyword, their page title URL, monthly web page visits, and the number of incoming hyperlinks.

Ubersuggest's content ideas

These insights allow you to assess whether it’s strategically sound for you to compete and try to rank for those keywords, which help refine your content marketing and SEO efforts.

SEO difficulty

Knowing the keyword’s difficulty level is vital to assess the viability of ranking for the keyword.

After all, you don’t want to waste your resources on trying to outrank competitors with tons of authoritative backlinks, which is next to impossible to achieve.

Ubersuggest’s SERP analysis shows you the top 100 pages ranking for the keyword, including the number of backlinks and domain scores.

Ubersuggest's SERP analysis

You’ll also see the keyword’s SEO difficulty. It indicates that the higher the number, the harder it will be to rank for that keyword.

Website Audit

Ubersuggest helps you perform a site audit and shows your current on-page SEO health, including your organic monthly traffic, keywords, and backlinks.

Ubersuggest website audit

Other audit insights Ubersuggest provides are critical errors that impact your overall SEO health, recommendations, site speed analysis, and more.


Ubersuggest’s key SEO features are free.

If you want to do away with the tool’s daily limitations and access advanced features and data, sign up for a paid account (signing up is also free).

The tool’s paid plans, which are affordable even if you run large scale SEO campaigns, are as follows:

  • Individual: $12.month
  • Business: $20/month
  • Enterprise/Agency: $40/month


SEMrush is an all-in-one tool suite that helps you uncover marketing insights and improve your online visibility.

The platform provides solutions for your PPC, content marketing, campaign management, and SEO efforts.

SEMrush offers a wide array of SEO tools, but for this guide, let’s focus on these features.

Keyword research

High-quality data is crucial to your SEO campaigns.

SEMrush helps you gain the necessary information and provides tools to optimize your keyword strategies.

The platform’s keyword research tool analyzes your keyword and gives you an overview of relevant data such as the average monthly search volume, interest trend over twelve months, etc.

SEMRush website audit

The keyword magic tool also shows you the keyword’s cost per click, keyword difficulty, the level of competition of advertisers ranking for the keyword, and more.

SEMRush keyword magic tool

These features and information will help you determine whether or not your target keywords are worth pursuing.

Plus, you’ll get keyword ideas from the keyword variations, questions, and similar terms the tool provides.

Backlink analysis

Establishing a strong backlink profile is essential for increasing your website’s visibility.

SEMrush lets you perform deep link analyses to identify anchor texts and backlinks, measure linking domains’ authority, compare your backlink profile to your competitors, and others.

The backlink analysis tool helps you review the total number of backlinks to your competitors or your website, the specific pages they link to, and the links’ source.

SEMRush backlink analysis tool

Plus, you’ll see how your total number of backlinks grow over time.

Additionally, use this tool to find out where your competitors get links from and utilize them as opportunities to develop your outreach strategies.

Competitive research

Staying ahead of your competitors, SEO-wise requires understanding where they rank and gaining a bit of insight into their strategies.

SEMRush competitive research

SEMrush’s competitive research tool helps you do this by letting you monitor and compare your competitors’ authority score, backlinks, top organic keywords that generate the most traffic, referring domains, and more.

Other SEMrush tools and features include rank tracking, website audit, report management, and others.


SEMrush offers a lot of in-depth SEO analysis tools that reflect its pricier subscription plans.

SEMrush membership starts at $99.95 per month with a seven-day free trial and 16% savings when you opt for annual billing.

And the gold goes to… Ubersuggest!

Both of these tools provide the features you need to run successful SEO campaigns that generate high-quality site traffic, help you outrank your competitors in SERPs, improve your visibility, and boost your revenue.

But there can only be one winner (at least, in this guide) and we award it to Ubersuggest.

Unlike SEMrush, Ubersuggest is on a freemium pricing structure — and it’s priced very affordably. Despite the platform’s affordability, it has all the bells and whistles marketers and business owners need to run a successful campaign. So why pay for more to get more features, when Ubersuggest gives you the essential features you need to succeed in your SEO campaign, while paying very little.

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