Any entrepreneur will tell you that running a small business is not for the faint of heart. The daily hustle, millions of decisions, tons of data, and constant questions can be exhausting. Plus there are overwhelming investments you make to improve your small business.
Whether it’s sweat equity, time, or money, you’re likely pouring a ton of resources into your endeavors to make your venture a success.
Thankfully, some aspects of running a SMB can be refreshingly uncomplicated. For instance, using a WordPress site for your small business can be surprisingly simple to do and can actually make life easier for many small business owners. So if you’re trying to reduce frustration and confusion, read on about how a WordPress (WP) site could be the best solution for your SMB.
A Word About WordPress
WordPress is a content management system (CMS) that got its start in the late 1990s. As of 2021, over 455 million sites use WordPress, and 62% of these sites are owned by the top 100 heavyweight companies in the US, including Disney, Mercedes-Benz, and Sony. That’s quite a testimony and lends a lot of credence to WordPress’ functionality. So what makes WP so much more appealing than other CMSs? In a word — simplicity.
Since its debut, WP has made a meteoric rise in popularity because of its ease of use and versatility. From day one, the designers of WordPress focused on making website building easy and accessible to everyone, and this is largely why it is still the number one CMS today.
Advantages of Using WordPress for Your Small Business
As mentioned, a WP site backed by a quality WordPress host is incredibly easy to use. Even if you have no design or website development experience, WP makes building a professional-looking website a breeze. Aside from its user-friendly interface and simple-to-use design functions, here are a few other advantages to using WordPress for your small business.
Mobile-Friendly Out of the Box
According to statistics from Oberlo, almost 50% of website visits come from mobile devices compared to desktop users. With this statistic in mind, it’s pretty clear that mobile-friendliness is a significant factor for small business website traffic. What’s more, as of 2015, Google started penalizing websites for not being mobile-friendly.
With a WordPress site, mobile functionality and responsive display are built into the platform, so that’s one less thing you have to worry about with your SMB website.
Helps With SEO
Search engines such as Google and Bing have specific parameters and criteria when ranking websites during a user search. WordPress deftly addresses and meets these parameters, making SEO (search engine optimization) much easier than other content management systems.
WP gives small business owners the advantage with on-page optimizations, accurate HTML markup, image optimization, and more SEO build-ins that help get your website ranked on search engines.
Flexible and Adaptable
Because WordPress is such a widely used CMS, it’s stood the test of time, and it’s gone through huge improvements over the years. Furthermore, as so many people use WordPress, more 3rd party applications tend to cater to WP users. All this adds up to tons of plugins, widgets, and themes that work seamlessly with a WordPress platform. For instance, if your small business website needs an e-commerce solution for accepting payments, there are many WP plugins to choose from to accomplish that.
Or, perhaps you need a theme that caters to your brand and offerings – there are thousands of WP themes that can meet your business needs.
Peace of Mind
WordPress regularly releases security updates to protect your small business website from hacks or data breaches. While no CMS is fool-proof, WordPress takes every opportunity to ensure its users’ websites are protected and safe.
As a business owner, the last thing you need to worry about is a website hack, and WP does a better job than most when it comes to protecting your online presence.
The Last Word About WordPress and Your Small Business
These are just a few advantages when you opt to use WordPress as your small business’s content management system. Also, keep in mind that most developers cater to WP because it’s so universally recognized. That means you can find almost any function, plugin, or theme to meet your small business’s online needs.
With its easy-to-use features, flexibility, compatibility, and security features, WordPress is a clear choice for any small business website.