If you operate a company within the hospitality industry, chances are good that you provide some type of food service to your customers.
Whether you run a large hotel chain, a small, local bed and breakfast, a cruise ship, or another type of hospitality-related business, high-quality food service is one of the traits that can help you retain loyal customers, foster repeat business, strengthen your reputation, improve your brand name, and even enhance your word-of-mouth advertising. However, if your specialty is business and not food service in particular, you may be wondering how you can ensure that the food service you offer is top-notch.
1. Outsource Key Food Preparation Services When Necessary
For many hospitality-based businesses, cooking up delicious, satisfying food while complying with health and safety standards and attending to customers’ needs can be a challenge, especially if no managers or co-owners have food service experience. That’s why it may be helpful to outsource some of these services when necessary.
It may be helpful to:
- Contract out your company’s food preparation needs to a ghost kitchen service, such as a Reef Kitchen, to save on time, money, and resources
- Free up additional space at your business location by avoiding having to install in-house food preparation areas
- Give your staff the ability to focus on other hospitality tasks, such as ensuring top-notch customer service, handling in-house emergencies, and maintaining the premises
2. Provide Additional Hospitality Training for All Food Service Staff
One important aspect of food service is the customer’s experience. To ensure a great experience, give extra training to all staff who will be serving food. This training could include:
- Mandatory new employee training
- Refresher courses for long-time employees
- Mandated professional development classes for full-time staff
- Regular safety checks within the workplace, especially within food preparation areas
- Pamphlets and employee guidebooks containing additional hospitality advice, to be distributed to all food service staff
3. Keep Your Restaurant Areas Spotless and Well-Stocked
Compliance with restaurant cleanliness regulations is another important part of food prep and service. Make sure you keep your dining and cooking areas spotless by:
- Wiping down the counters and disinfecting the equipment regularly
- Mopping the floors and setting up warning signs to avoid slips and falls
- Carefully washing all dishes and tools
- Replacing fryer oil and refreshing all necessary ingredients regularly
- Separating meat products from fruits and vegetables
- Keeping essential dining utensils, such as napkins, forks, and knives, on hand at all times
4. Consider Providing Perks To Your Food Customers To Incentivize Repeat Business
Finally, you can incorporate your food offerings into your larger business plan seamlessly by instituting incentives to garner repeat business. Some fun food-related ideas include offering:
- Punch cards that offer one free meal for every five to ten meals purchased at your company
- Hefty discounts for every new customer referral to your company’s meal service
- Members-only rewards points or annual food events and other similar promotions
- Email list servs for loyal customers to inform them of new menu items or upcoming events
Whatever type of hospitality company you may run, offering great food and quality service to your customers is an important part of your customers’ experience and can even make or break your business’s reputation. That’s why you may want to follow these four top food service tips.