Google’s Core Web Vitals are how Google values, ranks and measures the user experience of a website. This is important for businesses and brands to know in order to increase their searchability, site traffic, google ranking and more. This isn’t a substitute for SEO. Instead it is a complementary tool to reach your site’s goals.
Here are the steps you need to take to conquer Google.
1. Get High Quality Links
There are plenty of ways to get quality links. Editorial links are some of the best links for boosting your SEO and getting into Google’s graces. Another way to get high quality links is to leverage the best guest posting service. This will get you better ranking and increase your audience.
2. Have an SEO Strategy
It’s always a great idea to have a plan. A well devised SEO strategy includes narrow and high volume keywords that are chosen through analytics, social media, meta descriptions and more. Planning your content around these strategic points can mean the difference between success and failure.
3. Have a Blog Strategy
Businesses that have a blog tend to fare better online than those who don’t. When you decide to incorporate a blog, you need to have a strategy and a plan of execution. Have a schedule for posting, write compelling and valuable content that’s in line with your brand or industry, and always include calls to action.
4. Have a Content Strategy
Content is king. You’ll need to have another strategy regarding the type of content you post on your social media platforms and website. You want it to be relevant and to engage with your audience. In order to have a top notch ROI, there has to be a game plan.
5. Keyword Optimization
Choose site keywords wisely. Google will often consider a site to be spammy for overusing keywords. Keywords need to be high frequency terms that have been carefully researched. Make use of headers, alt text for pictures and meta descriptions. The use of keywords should flow naturally within the content as not to mimic spam.
6. Google Authorship
Consider getting Google authorship. Google will move verified authors higher up in search rankings. It offers more credibility and exposure. As long as the content is engaging audiences, it will continue to climb higher in the search results.
7. Measure Your Success
Have a way to assess the results. Whatever your reason to conquer Google, measuring your success is vital to continuing the trend. Know what you’re doing right so that you can keep doing it and know when to pivot when you’re not getting the results you’re looking for.
Now that you have the keys to succeeding with the world’s most popular search engine, it’s time to start taking these vital steps towards improving the success of your website, brand or business. It may seem like a lot of work, but when you plan properly and execute it efficiently, conquering Google is possible.