How Much Do Real Estate Companies Spend on SEO?

While the idea of improving your SEO is a great one, it’s something that most business owners haven’t done. Why? They are scared of the potential costs. That doesn’t have to be the case though. SEO is fairly easy to do, and the potential benefits are huge. If you are a real estate business owner, you want to increase your exposure, which means increased traffic to your website. There are many ways to do this, and SEO is one of the most efficient.

SEO analytics

If you know that doing SEO would increase your exposure and the benefits are good for your business, what would stop you from making the changes? While SEO can take a lot of time, it isn’t very expensive. In fact, in most cases, the majority of the money you spend on SEO goes right back into your business. Let’s shed some light on the pricing models for real estate SEO so that you get an idea of all the available options.

Pricing Models for Real Estate SEO

There are numerous price models to select from if you want to increase your search visibility or take over your local real estate market with an SEO agency here, including:

  • Hourly fees;
  • Project fees;
  • Monthly retainer.

Most real estate companies choose the monthly charge strategy, but let’s compare the benefits and drawbacks of each of them.

Hourly Fee

If you’re a new realtor or an agent testing the SEO waters, paying an hourly charge to a freelancer or optimization expert could be something to think about. This pricing model is typically used for small projects or specific tasks, such as website audits or keyword research. Rates might range from $100 to $200 or more per hour depending on the project needs, as well as a proficiency level of an SEO company.

Project Fee

A project-based rate may be relevant if a single project is involved with no need for recurring optimization tasks, which is rarely the case. Prices for project-based real estate search optimization and marketing might range from $500 to $5,000 or more, depending on the project’s complexity. Some larger agencies have been known to charge much more, which is sometimes tens of thousands of dollars.

Monthly Retainer

A monthly retainer is the preferred option for most real estate brokers. It’s also the most popular pricing and payment model for search marketing companies. A realtor may get a thorough technical assessment of their website and other digital assets, keyword research, backlinks, content production, and more for a predetermined monthly charge.

This pricing model allows you, as a realtor, to see genuine and ongoing SEO results for a fixed monthly fee based on your marketing budget. Some agencies provide different tiers of service. However, most agencies charge monthly retainer fees ranging from $500 to $5,000 on average.

Monthly SEO packages usually include keyword research, competition research, SEO content authoring, technical audits, content marketing check, link building, digital PR, continuing SEO and technical counseling, and reporting and insights. Some SEO agencies, however, may enable you to build a personalized plan for a predetermined monthly charge.

On average, a monthly retainer costs more than $5,000 each month. An SEO agency may charge a one-time fee for a specific project based on the assignment. You would first discuss your SEO needs and goals before deciding on the project scope and overall cost. This option allows you further customization.

SEO analysis

The Real Deal on Real Estate SEO Pricing

If you want to stand out from the crowd, you must optimize your real estate website to rank high in search engines. However, doing so will cost you either time or money. If you decide to go it alone, be prepared to put in many hours of research and labor.

Ensuring an online presence and maintaining your top profile would take hours of work even if you are a certified geek and search optimization professional in addition to being a real estate agent. Since you hardly have enough hours in the day for all the tasks, your only real choice is to outsource the task and include it in your monthly marketing budget.

We have gathered data from industry sources and numerous credible websites so that you could get an idea of how much SEO services may cost you in reality:

  • The average cost per hour for US agencies is $100-$500;
  • The average monthly cost is between $500 and $5,000.
  • Project expenditures might exceed $50,000 or more.

Don’t be fooled by the figures – your SEO-related costs may vary. A multitude of factors influence the hourly, monthly, or project-based pricing of a search optimization campaign. Following that, you may collaborate with an SEO agency to build the best strategy to satisfy both your demands and your budget constraints.

Why Is SEO So Expensive?

If you are tempted to invest your marketing budget in paid search instead of SEO, remember that the more money you spend on sponsored search, the more expensive it will become for your business. Furthermore, the outcomes may not always be as you expect, and you may wind up losing a pack of your cash.

Experienced SEO agencies would not advise you to use sponsored search during the first phase of your project, instead focusing on getting your website’s technical issues resolved first. In addition, they will attempt to optimize the site for on-page elements. After that, it will develop a goal-oriented strategy for your real estate agency.

The fee you pay to SEO agencies covers not just the job but also the skills specialists employ to improve your digital marketing approach, saving your company money on search engine optimization.

SEO for Real Estate Business

One of the most sought-after difficulties in real estate is generating targeted traffic and leads. That is often where the majority of marketing money is spent. According to Hubspot data, 61% of marketers believe their top inbound marketing objective is increasing SEO and growing their organic presence. SEO is becoming increasingly important in real estate marketing plans. It’s no wonder, given that people of all ages search for the best real estate agents online.

So, if you want to extend your real estate company’s reach, then you should definitely consider making SEO a part of your marketing budget.


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