When it comes to organic traffic and website conversions, there’s always ample room for improvement. And when it comes to websites, all of them have their own goals.
If your website serves the purpose of selling products, then your main goal would be to get as many people as possible to purchase your products and increase your ecommerce sales. Firstly, you need to get a person to discover your website, and then you need to convince them to purchase your product, thus making a conversion. If you manage to boost your website’s conversions, you can expect to experience the benefits such as increased revenue and profit, the growth of your customer base, and a stronger online presence.
That being said, you should know that your website is going to perform its best if you work on it continuously instead of applying one-and-done solutions. This is where the Growth-Driven Design (GDD) method enters the scene, as its main focus is to listen to the wants and needs of your client base.
Growth-driven Design Explained
There’s a reason why Growth driven design method is considered to be the smart approach to follow when it comes to a website creation, as it provides optimal results and generates the highest level of customer satisfaction. It also succeeds in minimizing the risks and problems that come with traditional web design, which is why many find it to be superior.
We can notice three distinct stages that are at the very core of this method, with the first one being strategy. It helps you define goals, develop a plan and try to understand of who your audience is and which problems they face. Then comes the Launch Pad in which you create a basic functional version of your website on which basis you can get enough data for validation. The third stage is the one in which you implement improvements you realized you should make on the basis of that from the second phase.
There are many reasons why business owners are going to love GDD approach. Unlike traditional website design which can take ages, GDD offers quick and efficient solutions. It focuses on shorter goals, which come with fewer risks and a lower cost. Growth-driven design is also closely integrated with your marketing and sales efforts, so you won’t have to compromise on other areas of your business.
Why GDD Boosts Conversions?
It’s easy to see why something as handy and innovative as GDD can boost your website’s conversions, as the whole method is tailored with a website visitor’s satisfaction and leads in mind. A user-centered design is all about recognizing, addressing, and satisfying the needs of the customers. It will put the customers at the forefront of the product and design development processes, so there’s every chance that you will increase the chance that a website visitors will not only return to your page but also become loyal to your brand.
Secondly, instead of creating a website and being done, by implementing Growth-Driven Design approach you will collect data aimed at improving different segments of your business. Data is derived from visitor behaviors on your site, which are used to make informed decisions, resulting in improved strategies and tactics.
This type of website design is based on an adaptive model, allowing business owners to make quick yet impactful decisions. The agility of this method makes it possible for website owners to adapt to the ever-changing market, and they are able to do so in a quick and efficient way.
Main Reasons Why Someone Would Choose GDD
1. Frequent Changes in Market Trends
With a rapidly growing market, you have no other option but to adjust to those changes to the best of your ability. For business owners, that means adjusting to the changes as they come by opting for the most flexible solutions.
2. Lack of Flexibility
If there’s one thing you want your business to be, it’s flexible. And since your website is a direct extension of your business, rest assured that you want to be just as flexible during its creation.
The problem with the traditional website design is that it’s anything but flexible. Instead, you will be faced with a long and rigid process that, once finished and set in motion, is not open to many changes. That’s the complete opposite of GDD method since this type of design approach allows plenty of flexibility in every aspect of your business. Your website will be able to grow with your website visitors, adjusting to their continuously increasing needs and expectations.
3. Poor User Experience and Low Conversion Rates
Almost every action that you take during the process of creating your website is done with the purpose to boost your website’s conversions. Traditional website design can be rigid and not allow enough flexibility in the design process. Because of that, there is a chance that possible mistakes and missed opportunities in UX cannot be made up. In that case, poor UX and low level of conversions can hinder your business. On the other side, that scenario can’t happen if you use GDD approach. Growth driven design enables you to return on previous phases and make necessary changes, in order to achieve ‘growth”, as its name says.
Conclusion
Every website owner that wants to build brand new website or to redesign an existing one, faces a significant decision – do they want to proceed with traditional website design or would they prefer to focus on Growth-Driven Design agile methodology? Those that opt for the latter will face the possibility of experiencing significant benefits, such as lower upfront costs, greater flexibility, and improved user experience. Once you combine all of those together, you get a recipe for success that’s bound to boost your website’s conversions and open you up to a bigger audience.
That being said, this is a classic case of how being innovative and forward-thinking usually pays off – big time.
