The cardinal rule of email deliverability is to never borrow, buy or rent an email list. Doing so could cause you to end up on a blacklist, permanently crippling your deliverability.
To boost the size of your email list, review every interaction point a customer has with your company, and consider implementing a program for each one. Possible options include:
- Point-of-sale at a bricks-and-mortar retail location
- Online
- Phone or call center
For small businesses in particular, the fastest way to grow an email list is to offer a strong incentive to join. Consumers typically have a few concerns when deciding whether or not to join your list:
- What’s in it for me?
As an SMB CEO, you must take on multiple roles to ensure that your company has the greatest chances of success. One of the most important of these roles for building your business is marketing. As technology evolves and consumers spend more and more time on the Internet, you must utilize online tools in order to keep up with technology and compete with big businesses. Online video is one of the best marketing tools out there to attract consumers to your company.
Some people think that it is easy being the CEO of a certain company. They think it’s all about delegating tasks to your employees. And since you’re “the boss” you could pretty much do nothing except point out employees’ mistakes and get an occasional headache when the numbers don’t add up. Those in the business of leadership, know better.
There was a time when entrepreneurs were all hankering for advice from anyone and anywhere. Now, everyone seems to know everything about operating and starting a new business that those who plan to start their own business become disillusioned. Truth be told, gurus of small business started out with probably as much hesitation and uncertainty as the next person.
As if running a business in today’s economy is not tough enough, we also have to deal with fraud on top of it all. Fraud can cause a small business to experience financial effects as well as damage to your hard earned reputation.
According to a recent 
