Small businesses seeking to grow their bottom lines often have to look for opportunities beyond their immediate markets. Many small businesses looking for growth often forge strategic alliances for international exposure. Some small businesses find suppliers in foreign markets in order to create a competitive advantage. Other small businesses hire professionals in foreign countries or market their products and services to buyers in other countries.
Interestingly, when it is time to create financial accounts, many business owners with international exposure are surprised that their top and bottom lines are not impressive. A small business with foreign exposure can still lose money despite the fact that they have excellent products, sold at decent margins, and with good marketing strategy in place.…
Continue reading