6 Simple Tools to Boost Your Cyber Defenses

Sir Isaac Newton’s Third Law holds that for every action there is an equal and opposite reaction. This law manifests itself in the world of cybersecurity when network security professionals devise a new defense against hacking, and hackers respond with new tools and techniques to breach a network elsewhere.

Cyber security tools

An organization may not be able to stop hackers, but it can at least stay ahead of them with a few simple tools that will at least slow down their development of new hacking tools in response to any new cyber defenses that the organization might implement. Six of the better cyber defense boosting tools are as follows:

1.

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Green Home Initiatives and Cutting Expenses: What to Know

One of the most popular recent trends in housing and real estate has been rise of energy-efficient homes. Home builders and buyers alike have started to consider implementing these “green initiatives” due to the environmental and financial benefits they hold.

Rooftop solar panel

Energy-efficient changes in the home have not only decreased the carbon footprint of the homes themselves, but also proven to save households a great deal of money on their monthly bills over the long run. As the popularity steadily increases, homeowners would be prudent to look into the ways these green homes save them money, and apply the most effective and efficient ideas for themselves.…

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Evergreen Content Marketing Strategies That Still Work in 2017

A lot of posts online define evergreen content marketing, but they don’t really offer any real strategies to use. Evergreen marketing at its core simply means using strategies that won’t go stale quickly.

Evergreen content marketing strategies 2017

This excludes pretty much all forms of popular marketing methods such as email blasts, social media posts, trending topics, news, PPC, and promotions/sales gimmicks where prices/products can change or an influencer may lose their relevance with the market (ie., “You Can Get This Right Now For Just $19.97!” or “Kanye West Says Our Vodka is the Best!”).

Evergreen, just like the type of tree, lasts through the ages.…

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How to Buy a Franchise Restaurant

The restaurant industry has attracted entrepreneurs from all walks of life to try their hand at restaurant management and ownership. While this business endeavor can be attractive, it’s also a challenging venture that has a variety of hidden obstacles.

McDonalds

Research shows that one in every three restaurants closes its doors for good within the first three years of business. Because crafting a successful restaurant from the ground up can be an extremely difficult endeavor, many would-be restaurateurs are turning to franchise purchases.

With so many franchises around now you would be a fool not to invest, there are tonnes of franchises for sale take a look and find the perfect one for yourself.…

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Choosing The Right Outsourcing Partner

As businesses look to scale their efficiency the global market for nearshore and offshore outsourcing continues to grow. While many people link India and Asia as the main outsourcing hubs there is a real momentum shift happening in Central America particularly in Nicaragua as a new outsourcing marketplace that offers many benefits.

However, choosing the right outsourcing partner is always the same process – whether it’s China, Nicaragua or India as the main labor target.

Outsourcing office

Today, we are talking with Matt Reeser, a thought leader in the outsourcing industry in Nicaragua – who is helping us pinpoint the main qualities of a great outsourcing partner.…

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Business Blogging: Why Should You Narrow Your Blog Niche

In business niche, most people when starting a blog write about lots of stuff. And it’s normal for this to happen if you have a great imagination and are inspired by many things around you. Moreover, it’s not bad to vary your business-related topics and to read about various things, but at the same time, it would be a very good idea to narrow your business blog niche. Here is a couple of reasons why.

Business blogger

It’s Easier to Write

Having a particular niche in mind makes it easier for you to focus and to gather information. Ideally, you should choose a topic you are really passionate about, so the articles will just flow.…

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3 Simple Ways to End Internal Communication Woes

In military forces around the world, top-notch communication skills, or a lack thereof, are considered a life and death issue. After all, any slip in the communication lines can result in catastrophe – soldiers can lose their lives, innocent civilians can be killed or harmed, wars can be lost. Big communication blunders are rarely forgiven, those who make the small ones are often subjected to the “three strikes and you’re out” rule.

Internal communication woes

In business, some workplaces have their communication down pat. Others are terrible, yet refuse to learn their lesson when blunders happen time and again. A study from a few years ago labeled “The Cost of Poor Communication” made it abundantly clear that communication woes cannot be treated as a casual issue.…

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Local SEO: Does Where You Host Your Website Really Matter?

While it’s still open to debate on any given day, up to a third of Google searches are for local businesses. The search engine provider has also stated that local searches on mobile devices are growing fifty-percent faster than other types of queries.

Local SEO

If you own a local small or medium size business, you could be losing hundreds, even thousands of potential customers if your web hosting isn’t up-to-par. Considering we’re in the middle of yet another online boom period (ie., local search), you need to make sure your SEO plan is leaving nothing to chance.

What’s up-to-par mean when considering hosting providers?

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4 Self-Improvement Strategies for Small Business Owners

As a small business owner, you may have become so caught up in improving your company that you have forgotten to spend any time improving yourself. Running a business can certainly be a turning point for many people, but there are also many strategies for active self-improvement that can be effectively used by entrepreneurs. Self-improvement will not only benefit your personal life and relationships, but it will affect every aspect of your life, including your business and perhaps even your finances.

Meditating business woman

Here are some of the best ways to invest in your own self-improvement.…

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Why Your Business Should Excel at Customer Convenience

We live in a world of instant gratification and ultimate convenience. Delivery services are faster than ever before, with some being able to deliver groceries and other items within the hour. Transportation services are available with the click of a virtual button. And with apps like Tinder, even dating has become mostly about instant attraction.

Customer convenience

We can order so much from our smartphones, and that means there’s less to wait on. It also means that your business needs to excel at customer convenience in order to compete with the other companies that are out there.

The Age of the Smartphone

More and more people own smartphones.…

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