AUTHOR ARCHIVES :

5 Things to Remember in Dominating Long Tail Keywords

For any person who is focusing on SEO campaigns for a business, it is essential to know about long tail keywords. Long tail keywords can be the difference between a successful business website, and one that nobody visits. They are especially important for people running small businesses, as you don’t have some large team handling your SEO efforts.

SEO

If you are using long tail keywords in your SEO strategy (and you should be), here are 5 things that you should remember to help you dominate the competition.

1. Stay Focused on Your Subject

The point of a long tail keyword is to find a phrase that people are searching for a lot, but not one that every other company is also going after.…

Continue reading →

Knowing your Rights as a Contract Worker

Although the law is fairly clear on the standards that employees should expect in the workplace, the situation for contract workers can be a lot more confusing, with some assuming that they have no rights at all. In fact, there are a number of laws in place aimed at providing you with safe working conditions, and if something goes wrong because one of them is breached, you could well be entitled to take action.

Busy contract worker

Knowing where you stand is the first step to protecting yourself and those around you and making sure you’re treated with the respect you deserve.

Risk awareness

At first glance, some workplaces seem so much safer than others that it’s hard to imagine accidents happening there.…

Continue reading →

Things you Need When you Start your First Business

Starting your first business is an exciting time. Being your own boss, taking crucial decisions, and creating a vision for your new venture is something you will learn to truly appreciate as your business grows. However, breaking out with a new business is certainly not easy, so here are some tips to guide you on your first business journey.

Co-founders

Do you have a plan?

You may have a brilliant business idea, but do you have plan? You need to know how you are going to achieve your idea. For this, you will require a business plan and strategy detailing the various stages and strands of how you aim to promote, deliver, and achieve your targets.…

Continue reading →

Strategies to Shop Around for Bargains Online

Shopping for bargains online can save your business a lot of time and money on the bestselling products that your employees use most, as well as new and exciting ones. Here are some tips for finding the best bargains online.

Shopping for business needs online

Sort by discount

When you do a search for an item at some major retailers, you can select to only see products that are discounted a certain percentage. This allows you to find the most marked down merchandise quickly and easily.

Deals of the day

Major online retailers often have a deal of the day. It can be a good idea to check this out since the discounts can be steep.…

Continue reading →

How to Deal with the Downsides of Working from Home

The advent of the internet has spawned a whole host of modern businesses, the demands of which are no longer restricted to the boundaries of the office. For tiny startups with only one or two employees, this makes perfect sense.

Work from home

With the introduction of flexitime, the development of communication tools such as Skype, and the understanding that digital business can effectively be conducted from anywhere in the world, more entrepreneurs are working from home than ever before: a home office drastically cuts down on the overheads of a bricks-and-mortar workspace, and allows for much more flexibility with hours and working habits than a traditional office workspace.…

Continue reading →

These are The Reasons Small Businesses Should Consider IT Consultation

You may think that IT support is something that only big businesses need. They are the ones with all of the big computer systems and they are more likely to be the ones to have problems since they have so many different people working in one place.

IT support

However, if that is your personal train of thought then you are on the wrong track. Unless you know all that there is to possibly know about information technology and can fix problems without calling a tech, then you too may need an IT Consultant.

Even small businesses can use the assistance of an IT professional, because even small businesses have network issues.…

Continue reading →

Corporate Food Delivery – Trends in Corporate Catering

The corporate world is a world on its own. Unfortunately, for many, the word “corporate” does not exactly fill them with images of fun and joy. Rather, it is seen as something formal that focuses on living and breathing work. Yet in reality, however, this attitude of working so hard means that corporate people often also party even harder. And this is where corporate food delivery comes in.

Indian corporate food delivery

Understanding the Corporate Catering Business

Essentially, the world of corporate catering involves itself with allowing strict, formal people to let their hair down as much as possible. It may surprise you to find out that the industry is absolutely booming, as more and more corporate events are being hosted.…

Continue reading →

Outsourcing Your Content Development: Is it Worth the Cost?

In today’s highly competitive global market, over 90 percent of business to business marketers are using content as a main strategy. They are also realizing the many benefits that are associated with using engaging, relevant and quality content.

Content developer

In addition to getting a company’s brand noticed, they can also promote customer loyalty and increase their sales. Unfortunately, over 50 percent of businesses find that they are unable to produce the right content to engage their customer base and keep them interested. That’s why many are leaning toward outsourcing their content development.

While it may be good for their business, is it actually worth the cost?…

Continue reading →

Five Ways to Improve your Image as a CEO

As the Chief Executive Officer for your company you’ll probably be involved in a great deal of important affairs and decisions. As well as this you will often have to represent your firm and can essentially be a walking advert for the business. Subsequently, the way you present yourself to both customers and staff alike should automatically command respect and create a strong air of professionalism – otherwise you risk losing this.

Successful CEO

It’s true that a lot this is down to your business knowledge and acumen, but a hugely important aspect is your image. This means the clothes you wear, your transport and even things like the quality of your personal presentations; all of which need to present you in the right way.…

Continue reading →

Tips for Starting a Small Business on the Side

Regardless of your current line of work, you may not feel completely fulfilled within your singular career. The reasons for this could be many—additional interests, insufficient funds, lack of passion. If you’ve found yourself in this situation, the solution may be starting up a small side business.

Start a side business

While the idea of a side business may appear intriguing, it’s important that you go about doing it correctly in order to make sure you haven’t spread yourself too thin and will actually get the results you’re looking for. To ensure you will find both professional and personal fulfillment with your side business, here are three tips for success.…

Continue reading →