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Content Marketing – Optimise your Article for Search Engines

Writing articles and posting them to your website can be extremely valuable to your business. Some of the benefits of content marketing include:

  • It keeps your network and current customers informed of what’s happening
  • It engages new customers as news about your company is shared and liked on social channels
  • It creates an active and busy website which can lead to higher engagement and conversions from your visitors
  • it can improve your rankings on Google when done correctly

Content marketing

Many business owners I know are confident they can write an engaging article for their customers and potential customers. The area they are not sure about is how to optimise the article for the search engines.…

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First Impressions Matter: The Importance of Effective Signage

When we first look at another person, commonly we will look at their face first. A person’s face is where emotion, mood and feeling is communicated, and can tell us a lot about a particular person. Signage is the face of your business. It’s where customers gain their initial impression, and decide if they want to buy your goods and/or services.

Vegas signage

To break it down, we’ve put together the top 5 reasons that indicate the importance of effective signage.

Brand awareness

Signs can be an essential component of a business’s overall marketing strategy; it is what’s going to promote your products and/or services.…

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Customer Knowledge Leads to Targeted Marketing

The basics of marketing include having a memorable and distinctive brand, including your logo, colors, slogan, and so forth. But a successful marketing campaign requires more than just a great image or even a great product.

The best that Madison Avenue can dream up for you is worthless if it doesn’t reach the people who are most likely to buy your product. That’s why targeted marketing is so important to your success.

Sometimes the process of placing things in front of the right eyes is easy. If you sell diapers, you sponsor children’s television shows. Sports gear promotes well on baseball field fences, and it makes good sense for a locksmith to apply a sticker nearby while installing deadbolts.…

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How to Ensure Your Business is Effective at Time Management

Time management can seem like the simplest organisational skill in the world to some people, yet others struggle with it. For businesses as a whole it is incredibly important that their time management is on point, in order for it to run as efficiently and effectively as possible.

Time management

Good time management within a business comes from the top. If you run a start-up, small company or big business, then you’ll want to review and improve the time management of it. As well as improving your company’s process it should also save you money in the long run. Here are a few ways to ensure your business has strong time management.…

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Lessons in Car Finance: Key Benefits of Taking Out a Chattel Mortgage Over a Car Loan

For business owners or managers that need to purchase vehicles to operate their business, paying for the asset upfront can have a huge impact on their financial resources. With second hand vehicle prices starting from $3000 and brand new vehicles starting from $14,000, the cost to purchase the vehicle (or several outright) might require the business to part with tens or hundreds of thousands of dollars in funds. For many small to medium sized businesses, this cost is too much for people to manage.

Business cars

When it comes to car finance, personal or car loans are another option, however the repayment costs tend to be high.…

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5 Ways to Show Your Employees that Your Small Business Cares

As a small business, you know it’s very important that you do what you can to keep your employees happy. After all, turnover costs your company money, and in a small business, money may not be something you have much of. As an employee of a small business, it’s very important to know that your employer cares about you. If an employer shows you that you’re appreciated, it encourages you to stay there for a long period of time.

It’s known in the business world that employees need to feel appreciated. As a small business, you need to find creative and useful ways to do this in order to keep your employees happy.…

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The Link Between Branding and Social Media

We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Why? Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success.

This isn’t just a tagline or one of those “buzz phrases.” It is the truth. According to Adweek.com, almost 30% of the time a person spends online is spent on social media sites. The average adult has 5.5 accounts across social media and is active on 2-3 of them.…

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3 Easy Ways to Improve Your Content Marketing Results

It’s common for clients and in-house content marketers to shift their focus and retool their strategy after the initial launch. Managing SEO, inbound links, and social traffic is a learning experience, and many realize that their goals have changed.

Unfortunately, changing your plans can get expensive when it’s not done right. Here are a few ways to improve your content marketing to meet your goals, without driving your budget into the ground.

Evaluate Your Goals and Target KPIs

While all businesses care about the bottom line, it’s a common mistake to expect your content to immediately tie back to sales. Instead of community building, many companies focus on immediate ROI and leads generated per post.…

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Why You Can’t Afford to Make the Wrong Hire

Hiring the wrong person for the job is a costly mistake in more ways than one. According to a study conducted by the recruiting industry, the true cost of onboarding an employee at the middle management level is $240,000. That is when everything goes well and the new hire is a good fit for the job. When he or she has the external qualifications but fails to be a good fit, that cost increases to $840,000.

Hiring top employees

The author of the report arrived at this figure by estimating the salary, benefits, and onboarding costs of a manager who stayed with the company for two and a half-years and was then fired or left voluntarily.…

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The Role Public Liability Plays in Protecting Your Business

From a business perspective, most business owners and company heads are familiar with professional insurance for their contracting or professional work, otherwise known as errors and omissions coverage. However, the risk of public liability is also present for the average company, and can bankrupt a good business with one or two bad lawsuits.

Caution wet floor sign

Public liability: What you need to know

A business or individual contracting himself as a professional business is responsible for all of its actions and production, even for those effects that result in personal injuries or loss. For products, most people are familiar with product liability, but a business can also be responsible for any injury its activities or services cause as well.…

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