First Impressions Matter: The Importance of Effective Signage

When we first look at another person, commonly we will look at their face first. A person’s face is where emotion, mood and feeling is communicated, and can tell us a lot about a particular person. Signage is the face of your business. It’s where customers gain their initial impression, and decide if they want to buy your goods and/or services.

Vegas signage

To break it down, we’ve put together the top 5 reasons that indicate the importance of effective signage.

Brand awareness

Signs can be an essential component of a business’s overall marketing strategy; it is what’s going to promote your products and/or services. Effective signage that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

Cost-effective

The great thing about signage is that it is relatively cheap, in comparison to your other business costs. A sign all at once communicates your business’ essential information, promotes your products and services, and enhances the impact of other media campaigns you may undertake. Contact your local signage or printing company for prices on effective signage for your business.

First impressions

These days, consumers are highly attuned to marketing messages, and can quickly pick up on visual cues which either please or displease them. For this reason, it’s important to raise the standard of your company’s presentation in order to remain competitive. A well designed sign will instantly and effectively communicate the style, professionalism and overall presence of your business.

Coffee shop signage

Advertising

Signs are also a fantastic advertising tool. Effective signage increases awareness of your business, promotes various specials or products, and communicates vital information such as prices and opening hours. Signs can also be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach.

Types

There are a plethora of types of signage that you can choose from, depending on the needs of your business. Exterior signage can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.

Takeaway

Your signage is often the public’s first perception of your business, so thus it is your first opportunity to make a positive impression on potential customers. A creative, attractive sign can help your business stand apart from the competition. Moreover, it has been proven that customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales. Stick to these 5 helpful signage tips in order to give your business the best chance for success.

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