Large Outdoor Signs Vs. Smaller Indoor Signs

An outdoor sign serves as the face of the company. These are usually placed directly at the place of business as the first introduction into who you are and what you have to offer.

Retail store sale sign

The message needs to make a powerful statement in very few words and images serving as an invitation to the potential customer to come in and find out more, which is where the interior signs take over.

Proper placement for the large custom vinyl banners is within the store’s front window, with lights to be a focal point day and night. Using a spotlight is a great idea to ensure that the display is seen even when other businesses have gone dark.…

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The History of Signage Design

According to a well known online encyclo…pedia (wink wink), signage can be defined as any type of visual graphic that has been created to display information or convey a message to a particular audience. While that’s all very well and good for giving a broad description of signage today, we want to know where signage actually came from?

Old shop signage

How it was first used in comparison to today and what were the signs originally made of? Today we’re going to look at the first emergence of signage when man supposedly first learnt to express himself artistically, to the expertly designed shop signage by 4site Implementation and others.…

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First Impressions Matter: The Importance of Effective Signage

When we first look at another person, commonly we will look at their face first. A person’s face is where emotion, mood and feeling is communicated, and can tell us a lot about a particular person. Signage is the face of your business. It’s where customers gain their initial impression, and decide if they want to buy your goods and/or services.

Vegas signage

To break it down, we’ve put together the top 5 reasons that indicate the importance of effective signage.

Brand awareness

Signs can be an essential component of a business’s overall marketing strategy; it is what’s going to promote your products and/or services.…

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