Over the course of the last two years, so much has changed for small business owners. E-commerce has exploded in response to the pandemic, and supply chain issues have made it difficult to keep many items in stock, and more difficult to promise delivery dates. In addition to these changes, a recent small business survey from Act! found that 21% of small business owners felt pressure to communicate more with their customers since the pandemic started.
It’s hard to ignore the fact that customer expectations, and the ways customers and businesses interact, have changed meaningfully. Fortunately for small business owners, there are easy-to-use tools, like a customer relationship management (CRM) solution, that can help streamline communication with customers, creating simple, personalized and automated messages with just a few mouse clicks.…Continue reading