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Trust an Expert: How Technology Consultants can Make CRM Implementation a Breeze for Small Business Owners

In today’s increasingly digital world, it’s more important than ever for small business owners to embrace technology if they want to outpace their competition. Despite this reality, implementing new systems within small business operations can be easier said than done. This is especially true when times are tough and there are growing signs of an economic downturn around the corner.

CRM implementation

In fact, results from a recent survey of small businesses conducted by Act!, found that inflation, supply chain issues, and decreased demand for services have been very real challenges for small businesses in the last 12 months and impact their likelihood of implementing new technologies.…

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How CRM can Address The Current Economic Obstacles for Small Businesses 

Over the course of the last two years, so much has changed for small business owners. E-commerce has exploded in response to the pandemic, and supply chain issues have made it difficult to keep many items in stock, and more difficult to promise delivery dates. In addition to these changes, a recent small business survey from Act! found that 21% of small business owners felt pressure to communicate more with their customers since the pandemic started.

Businesswomen using CRM solutions

It’s hard to ignore the fact that customer expectations, and the ways customers and businesses interact, have changed meaningfully. Fortunately for small business owners, there are easy-to-use tools, like a customer relationship management (CRM) solution, that can help streamline communication with customers, creating simple, personalized and automated messages with just a few mouse clicks.…

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