With Gen Z demanding social responsibility and the pandemic continuing to impact purchase decisions, Corporate Social Responsibility (CSR) can no longer be a satellite strategy for appeasing certain stakeholders within a company. CSR must be integrated throughout an entire organization. Unfortunately, small businesses may face several challenges when it comes to integration since many are used to relegating CSR initiatives to one department.
Thankfully, there are several proven strategies available to help small business C-suite executives better integrate CSR across all departments and divisions. First, let’s talk through the generation that is most concerned with corporate responsibility to better understand why CSR integration is so important in 2023.…Continue reading