AUTHOR ARCHIVES :

4 Signs It Might Be Time to Outsource Sales Leadership

The COVID-19 pandemic left no stone unturned when it came to disrupting industries around the world. Although the pandemic forced some businesses to shutter, it helped others evolve.

Sales leadership oustsourcing

Economic disruption forced businesses to pivot — most had no choice if they wanted to stay above water amid a shutdown. The growth of digital sales accelerated at warp speed, accomplishing in six months what would have likely taken six years. Consumers are behaving and purchasing differently, both in business-to-business and business-to-consumer companies. As a result, businesses have adjusted their selling strategies to keep pace and prepare for a new era of sales.…

Continue reading →

3 Ways to Smooth the Friction Between Sales and Marketing

Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. The sales team might believe marketing should provide better leads, while marketing might think sales should do a better job closing the leads it does generate.

Fostering sales and marketing department relationship

To the customer, however, sales and marketing are one and the same. Breaking down the departmental silos that often separate these teams is the first step to improving communication and aligning goals. As a result, sales will better understand how to appeal to leads, and marketing will understand what’s needed to convert those leads into customers further down the sales funnel.…

Continue reading →