POST CATEGORY : Information Technology

How Responsive Web Design Affects SEO?

More than computers and laptops, people are focusing on using the internet through their mobiles. The mobile platform has become an essential point for dominating the world of the online industry. The SEO scenario changed since the day Google announced its new algorithm for the websites to be responsive and mobile friendly.

Viewing responsive website on smartphone and laptop

A website that isn’t mobile-friendly does not have any use. The SEO implemented responsive websites can have a positive impact on the traffic. It will help you to drive more and more traffic. Nowadays, Google is not only focusing on desktop websites but mobile versions as well. The adaptation of mobile-centric sites has brought a change in the SEO scenario.…

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How to Keep Your Business Safe From Cyberthreats

If you think your company is too small to be vulnerable to cybercrime, think again. It’s not just big companies like Target and Experian that face cyberthreats to information security and assets. Companies of all sizes are vulnerable. But, unlike Target and Experian, your small business likely doesn’t have the resources to recover from a data breach or other cybercrime. Sixty percent of small businesses that suffer a cyberattack are forced to close their doors within six months as a result.

Cyberthreat

That’s why adopting various risk mitigation tactics is so important in safeguarding your business from cyberthreats. By following a few simple steps, you can drastically reduce your chances of being targeted by cybercriminals.…

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Customer Service: When is Automation a Good Idea?

Automation with customer service has to be handled with care. While customers are now used to computerized answering services instead of a receptionist picking up the calls, there’s also usually a decline in the service level when having trouble getting hold of a real person. Companies must strive to use automation in a manner that is a net benefit to the customers – not just the bottom line.

Women making a phone call

When approaching automation from this perspective, it tends to work well for everyone concerned.

Routing Calls Better

Using speech recognition software, it’s now possible for VoIP call center software to route calls better.…

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3 Ways to Improve Your Business’ Online Flexibility

Around 67% of businesses now offering a flexible working arrangement, allowing their staff to work remotely, set their own working hours, and compress their working weeks into fewer days. Flexible working schedules can hugely benefit staff. One survey showing that 73% of staff saw increased work satisfaction while 78% agreed that the system made them more productive. Other studies suggest that it can also reduce stress and improve mental health.

Remote employee working

But in order to successfully implement a flexible working strategy, employees must have the tools to work efficiently outside of the office. Staff will need access to data and be able to perform their tasks, as well as communicating remotely.…

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5 Key Features to Look for When Choosing the Best CRM Platform

Operating a company isn’t without its challenges. Daily tasks include generating leads, cultivating new clients relations, retaining customers, and closing sales. Customer relationship management (CRM) programs make daily tasks easier and streamline operations. The software’s features define which product is most helpful for businesses.

CRM brainstorming session

Knowing what to look for in a CRM — what features best fit your company and it’s customer’s needs is crucial to long term sales and service success.

1. Customer and/or Contact Management Features

Customer or contact management helps you categorize and segment your customer list. The data mining practice shows you key attributes about customers stored in your database.…

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How to Build Your Own Online Forex Business from Home

Building a successful home business takes time and effort. Many people believe it’s nearly impossible to build a fruitful business without having an edge. An edge is important as it allows you to differentiate yourself from other businesses. For example, selling electronics from home, means that you are competing directly with Amazon and Best Buy which makes it difficult for you to create an edge.

Home-based online forex business

One of the best ways to build a home business is to use a blog or website especially if you have some knowledge of the capital markets. If you have been following the capital markets and have been writing about them or a considering this type of venture, then you can make money from home by directly becoming an affiliate partner.…

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The Best Online Business Tools to Start a Profitable Business Website

Among many other innovations that the digital era has brought, there is also a noticeable shift in people’s approach to business. Thus, having a home-based or freelance job while working online has become more of a common occurrence than a rarity nowadays.

Running online business

Due to this drastic change in business model over the years, there are now plenty of tools and services available that will help your online business reach its full potential and bring you desired profit.

In order to have a prosperous online business, you need to have a well-equipped website that will be capable to cover your needs and bring you the results you seek.…

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How Small Business Owners Can Harness the Power of SEO to Grow Their Brands

It seems like everyone and their mother has climbed aboard the content marketing train, pushing out everything from blog posts to whitepapers to tutorials online. You can quite literally find an answer — or multiple answers, really — to any question that comes to mind. Although helpful in many ways, this wealth of information poses a problem: We’re drowning in the stuff, which makes it that much harder for your audience to find your content.

SEO

If you want audiences to discover your content, SEO needs to be part and parcel of your content journey. Adhering to SEO best practices ensures that any content you produce meets Google’s standards, making it easier for bots to crawl your site, index your content, and rank its relevance.…

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How Your Website A/B Tests Can Benefit From Artificial Intelligence

How successful is your landing page? Could it be better? Should you place that Call-to-Action button at the top or bottom of your page?

A/B testing for landing page optimization

A/B tests help you test and control against a variable and find out which variable option determines the best response. Artificial intelligence (AI) is capable of measuring the same type of responses, albeit, in a better way. In this post, we will explore the benefits of AI and how it can complement your A/B tests.

How AI is Surpassing A/B Tests

AI surpasses A/B test

Marketers have depended on A/B or split testing to find out the best performing aspects of their website.…

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Proper Domain Name Considerations For New Business Owners Going Online

Just imagine how much business you’re losing every time a user mistyped your domain name or worse – forget it. Sometimes the word is hard to spell, maybe it doesn’t make sense, or perhaps it’s unremarkable.

Online consumers are prickly people. They won’t spend precious time looking for your location and most of them would just consider other similar product or service on offer.

Domain name choices

Understanding how to name your website can help you distinguish your brand from competitors, attract new customers to your website, and even prevent spammers from stealing traffic. Confusing or generic domains cause customers to end up at a competitor’s site.…

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