Being a real estate agent means that you always have to work to stay ahead of the game. You have to be one step ahead of your competitors and the market.
Along with being competitive and staying ahead, you also want to be productive and find ways to make your work life as easy as possible because real estate can be incredibly stressful and busy.
Technology is a good way to achieve quite a few goals, and the following are some of the best technology tools and tips for real estate agents.
A Realtor App
Creating a buzzworthy realtor app is something you should consider if you haven’t already.
Think about how connected people are to their smartphones and mobile devices, and you’ll see why you really can’t afford not to be reaching your targeted clients through these formats.
Having an app as a real estate agent can deliver some benefits including the following:
- You can expand your presence online and your overall marketing reach
- An app streamlines things makes it easy for their clients—for example, depending on the design and format of your app clients may be able to come to one location and see all their favorite properties in a streamlined way
- You can add a booking feature to your app which is going to be easier not only for your clients but for you as well
- If you want to set yourself apart from other agents, an app is a good way to do that
- An app allows you to interact with clients and potential clients and provide a greater level of customer service
BoxBrownie is a really unique tech platform for real estate agents. You can create high-quality photos and do editing, you can do virtual staging, redraw floorplans, do renderings, and create virtual renovations with this platform.
All of this is available at a relatively low price compared to the value it can create.
Real estate is incredibly competitive, and most buyers go online to begin their home search, so quality visuals are essential.
You don’t have to pay for a subscription—instead, you can just pay per image, so you only pay for what you use. There is no ownership of photos taken when they’re edited, and the turnaround time is anywhere from 24 to 48 hours.
Canva is an online tool with a lot of great free capabilities as well as paid features and upgrades.
Canva is something real estate agents can use to design essentially all of their marketing materials, including material they’ll use on- and offline.
Canva features professional templates, so you don’t have to be a design whiz or really have any design skills to use it.
The tool includes the right dimensions for different formats from letterhead to graphics you can use on various social media platforms.
Matterport offers simple subscription plans so that you can create interactive 3D models. You start by scanning a space, and the Matterport app makes it easy and fast to do this.
Then, you can move scans to the 3D cloud where they’re turned into 3D models. You can share the model by embedding links, or you can publish to MLS listings or Google Street View.
As well as creating interactive 3D models, with Matterport, you can create 2D photos that are print-read, produce scale drawings from a 3D model, and get accurate 3D measurements.
BoomTown is a popular software solution for real estate professionals.
BoomTown is a lead generation and CRM platform that works with real estate websites.
There are different levels of software depending on your needs. For example, with the launch level you can grow your team while the advance level for an enterprise platform that can help if you’re in a phase of market expansion.
ShowingTime is another tech tool and must-have for forward-thinking agents. ShowingTime can be used by agents and teams, brokers, and MLS associations.
Some of the features available with ShowingTime include the ability to schedule showings, manage them, and confirm them.
There are also customer-service related features.
You can generate showing requests with lead management tours, and you can compile showing feedback.
The ShowingTime appointment center features branded calls, emails and texts, and listing feedback is automatically requested. You can also track activity with different reports. There’s also ShowingTime front desk features which are web-based software options to track prospects, listings and leads and monitor activity with comprehensive reports.