POST CATEGORY : Marketing

Digital Signage Device Demand & SWOT Analysis By 2031

According to all predictive models, digital signs will be a mainstay of modern retail business by the year 2031. They will be just as common in stores as digital card readers are.

Digital signages

photo credit: Sinkdd / Flickr

What is odd is that most predictive models prior to the 2020 pandemic showed an equal mix of mobile shopping and digital signs. But since the pandemic, digital signs are predicted to be even more popular than any form of mobile/smartphone wallet payment service. This is because digital signs proved very useful for remaining contact-free during the pandemic.

Since most predictive models now assume that more pandemics are coming, it is safe to say that digital signs are here to stay.…

Continue reading →

7 Best Ways to Get Viral on Facebook

Getting viral is at the top of the wish list of all social media marketers. Of course, that doesn’t happen by many posts or when you buy Facebook followers from Reviewsxp.com, which is why it’s so desirable.

Facebook

However, due to certain characteristics and factors, some posts are more likely to be viral than others. Viral posts are simply summarized by human psychology to be good content based. Here are seven ways to make your posts viral on Facebook.

1. Surprise your Audience

People want to be the first to share something great with their friends. Especially if it challenges standards, delivers major news, or confirms myths.…

Continue reading →

Integrating Your SEO Strategy into Your Small Business Plans

If you think of SEO as something that only large businesses need, think again. SEO is important even if your business is small and your reach is local. To get the most out of your SEO strategy, it needs to be consistent with your overall business plan.

Local SEO

Technical Specs

You don’t have to have a cutting-edge website, but you do need something that is well-designed and that meets certain standards, such as being secure and loading within a certain time. Even if you are a one-person business, it is worth budgeting some money to have a professional design your site to ensure that you have the right structure in place.…

Continue reading →

The Impact Lean Thinking Can Have on Marketing

Marketing campaigns of the past haven’t exactly been lean. In fact, old strategies focused on saturation over everything else—get the word out to as many people as possible and hope that some of them have their wallets handy.

Lean thinking in marketing

Lean thinking changes the emphasis to quality over quantity. It’s not about reducing anything except wasted effort. In this article, we take a look at a strategy that focuses on processes that holistically increase conversion rates by focusing on customer satisfaction, employee well-being, and constant improvement. Read on to learn more about the impact lean thinking can have on your marketing efforts.

First, What is “Lean” Thinking?

…Continue reading →

Tips for a Successful Marketing Campaign

Marketing campaigns take time and money, so it’s important to make sure they are effective. If you want your campaign to be a success, here are some suggestions.

Planning for the marketing campaign

Reaching The Right Audience with Geolocation Data

The best marketing campaigns can’t work unless they reach the right audience. And this is where geolocation data comes in handy.

When looking for trends, behaviours, patterns and accurate audience insights within a specific location you can learn a lot from geolocation data and specialist agencies like Mobsta can help with this. Mobsta helps clients to increase their understanding of audience behaviours and geolocation data by gathering information derived from their online and offline channels, which in turn helps you to make better decisions about your marketing and successfully target those who are most likely to respond to your tactics.…

Continue reading →

6 Services That a Branding And Communications Marketing Agency Can Offer

2022 will be a challenging year for entrepreneurs, with most already getting their branding activities in order. The slump during the pandemic made businesses take a step back and revisit their branding strategy. Research has also found that about 69% of customers believed that the brand they trust impacts society positively.

Marketing agency meeting

Attention spans are shrinking, and it means that you only have a few seconds to make an impression. Your time may be as low as five milliseconds. Therefore, your branding efforts begin with your landing page. You can retain the services of a branding and communications agency such as thenowprotocol.com…

Continue reading →

How to Start a Lead Generation Business: Belkins’ Tips and Life Hacks

In modern business, staying put and resting on your oars spells stagnation and dramatically lagging behind your rivals. It is also true of the B2B sector where competition is especially acute because of the limited number of agents who are very often powerful players in their realm.

Lead generation business

That is why for a forward-looking management of any B2B enterprise, getting new leads and turning them into prospects and then into loyal customers is a chief priority. Many of them prefer buying business leads to lead generation efforts of their in-house teams – and this is where lead generation companies step in.

Given the growing need for B2B sales lead generation services, launching a lead generation venture is a profitable business idea promising substantial revenues.…

Continue reading →

How Toronto Small Businesses Can Leverage Digital Signage to Recover

Let’s face it, Toronto businesses have been hit hard. The revolving door of lockdowns, work-from-home orders, and capacity restrictions have been tough across multiple industries. The opportunities to capitalize on foot traffic, crowds, and in-person events have dried up dramatically.

Digital signage located in a mall.

But as businesses pursue their recovery, many are looking for innovative ways to engage with people in the public realm once again, and they’re turning to digital signage to get the job done.

Digital signage is an increasingly affordable and convenient option. Toronto digital signage company BIG Digital is one example of sources that have made digital signs both portable and easier to access.…

Continue reading →

How to Create a Successful Business Website

Building an online presence through a professional website allows organizations to market their products and services. In turn, prospective clients will easily know what they offer and read about their company milestones. This way, business owners can focus more on improving their product features and customer service.

Business website design

An informative website adds credibility to your organization and strengthens your brand image. Additionally, it provides you with an avenue to make an excellent first impression. As a result, prospects will recognize the legitimacy of your business. This also allows you to stand out among your competitors for a bigger market share.

Read on to find out how to ensure a successful business website.…

Continue reading →

Get Noticed –  7 Places to Publish Your Content

Having a natural knack for writing isn’t enough to launch a career in writing. Typically, recruiters will want you to prove your abilities, and will ask you to show them your “clips” — meaning published articles.

Content publishing

If you don’t have a strong portfolio of writing, don’t fret: some sites will publish your work without much hassle on your end. Try demonstrating your writing talent by creating work on these seven sites to gain exposure and build a diverse collection of content.

1. Medium

Not only does Medium give you the platform to showcase your work, but it also enables you to create a branded profile where all your pieces can be viewed together.…

Continue reading →