POST CATEGORY : Marketing

7 Possible Reasons Your Law Firm Isn’t Obtaining New Clients

Starting your own small law business doesn’t guarantee that people will be lining up to become clients. You might provide excellent legal services, but you may have failed to take all necessary steps to make yourself as visible as possible.

Obtaining law firm clients

If dwindling clientele is a problem you’re currently facing, these might be some of the reasons why:

You Don’t Have a Website

In a small town with very few legal services on offer, you may not see the need for a website. However, websites developed by performance-focused attorney website design agencies can be required when you’re competing against several other experienced law firms in your area.…

Continue reading →

Content Ideas for Your Email Marketing Newsletter

Email marketing newsletters are an excellent way to keep your customers informed about your latest business ventures and any potentially helpful information. Additionally, they’re a valuable marketing tool that recurrently allows you to communicate with your client base.

Remember to select the best email marketing software to ensure your emails go into the Inbox and not into the promotions folder or spam.

Email marketing newsletter subscription

However, regularly coming up with ideas for newsletter content can be difficult. That’s why we’re here to help you generate email studio ideas for your future email marketing newsletter.

This post will provide ideas for content to keep your customers engaged in and wanting what you have to offer.…

Continue reading →

6 Content Marketing Goals You Should Set Today

Why do you need to have content marketing goals? Simple! Without goals, your content marketing is a futile exercise that will not provide you with any results. See, the reason why everyone is focusing on content marketing is that traditional advertising is waning.

Content marketer

photo credit: Rawpixel

People hardly listen to the radio or watch ads on TV. Streaming platforms do not have third-party ads. Thus, content marketing can offer businesses a way to inform people about their product and encourage them to buy it.

However, this will only work when your business goals align with content marketing. If you write educational and fascinating content but it does not have any relevant business goal, it will not work.…

Continue reading →

Professional Product Packaging: Fundamental Tips For Startups

You’ve probably already heard the notion that first impressions last. You may have also heard this one: “You only get one chance to make a first impression.” Both these statements must be at the core of your product marketing strategy as a startup.

Product packaging design

photo credit: Rawpixel

Consumers are generally brand-centric and are more likely to purchase one brand repeatedly, and less are likely to change to a new brand. As a startup, you have to find ways to get the consumer to pick your product based on its looks.

Your best shot at making a good and lasting first impression is in the way you present your product.…

Continue reading →

4 Keyword Research Mistakes No SEO Guru Will Tell You

Thanks to the pandemic, internet penetration has increased. As a result, it has become more important than ever for business owners to optimize their websites to rank higher on the SERPs.

Keyword research

As per a study, 66% of business owners like to do keyword research on their own. Unfortunately, most of them tend to make keyword research mistakes to beat their competition.

So, we went ahead and compiled a list of four common keyword research mistakes webmasters make and end up regretting later.

Grab a pen and paper. This blog post is going to be worth all your money!

Mistake #1: Not Understanding the Search Intent

Most of the time, webmasters think about which keywords will help them rank their website rather than “how can they satisfy the searcher’s intent.”…

Continue reading →

7 Examples of New Technology That Can Help Your Marketing Plan

Nowadays digitalization is everywhere and marketing is not indifferent to it seeping into it. Multinational companies to small businesses are utilizing digital marketing for their companies to bloom in existing market and other markets that were inaccessible previously.

Customer communicating with AI chatbot

The merging and leveraged use of technology to extend or increase the outreach of marketing businesses rely on generic and marketing specific technologies which have come to be known as “MarTech”.

MarTech makes it easy for brands to reach potential consumers through social media and other means. This can range from the websites people visited, where often ads of specific brands pop up and highlight that company’s product to deep analysis of the target market to create promotional activities that tap into the deep psychological makeup of the potential clients.…

Continue reading →

5 Alluring Benefits of Social Media Marketing for Your Business

By the year 2019, it is believed that up to 91 percent of all businesses use a form of social media to market their brands. With that said, social media has become a staple for businesses to survive in the 21st century.

social media marketing

photo credit: Rawpixel

There are many popular social media marketing options, from Instagram and Facebook to TikTok and several others; you’ll definitely find a site that’s perfectly suitable for your brand. Or, you can use multiple sites to maximize your online presence.

An excellent opportunity to promote your business is by using an Instagram post generator that allows you to create up-to-date and straightforward content that attracts customers to your brand and grows your audience.…

Continue reading →

Level up Your Email Campaigns: Top Tips for a Compelling Email Company

A whopping 300.4 billion emails were sent every day in 2021.

In other words, if you want your email to stand out, it’s going to take some work. Not only you should focus on mass email deliverability, but you should also focus on your message.  Fortunately, it’s not impossible to craft a message that’s compelling enough for the recipient to read — and take action on, too.

Email campaigns

Indeed, focusing on mass email deliveries is important, but – first thing first – mastering the art of email copy can transform your business. And, with these four tips, you’ll be well on your way to doing so.…

Continue reading →

How can Thumbtack Reviews Boost Home Services Business?

For those who don’t know, Thumbtack is one of the most excellent listing sites that help home services businesses connect with their customer. In addition, it is an extremely reliable source for an online audience to find and hire a professional serviceman.

Thumbtack website screenshot

Thumbtack has millions of businesses listed on it. This gives many options for people looking for home services, but it also raises the bar of competition in the market. Thumbtack reviews can be the best bet for those home services businesses that want to influence their target audience. But how exactly do Thumbtack reviews work? Let’s dive into this post to learn more!…

Continue reading →

9 Techniques to Write a Personalized Cold Email

Do you want to learn how to write a cold email that gets results?

Cold emailing is a tried and true strategy for making sales. There are many different types of cold emails, but one way to make your cold email more effective is by personalizing it.

Personalized cold email

Personalizing your cold emails can make a difference between getting an appointment and not. It shows the prospect that they are important enough for you to take time out of your day and send them something personalized instead of sending a template as everyone else does.

In this blog post, we will discuss what cold email personalization means and how to write a personalized cold email that gets the best results!…

Continue reading →