POST CATEGORY : Marketing

6 Reasons Why Your Business Absolutely Needs SEO

Search Engine Optimization is an effective digital marketing tool that is valuable in creating a brand, building relationships, and establishing trust from potential customers. It increases the visibility and ranking of any business site when the audience searches on the internet. The main purpose of SEO is to increase web traffic to a business’ webpage. Through quality content, the site is optimized by giving a better customer experience to those who come and see the page.

Business SEO

Considering SEO a long term strategy for any business, owners will get these benefits listed below.…

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6 Tips to Improve Visitor Engagement on Your Website

Is your website’s engagement far below where you’d like it to be? Are you thinking ahead to strategies to increase engagement with your yet-to-be-constructed website?

Shocked website visitor

photo credit: Andrea Piacquadio / Pexels

In either case, you’ve got to think in practical, actionable terms. Following these six tips to increase the frequency and enthusiasm with which your website visitors interact with your domain could be just what you need to reach your goals online.

1. Put Social Sharing Buttons in Highly Visible Locations

Prominent social sharing

This is a 15-minute job that could dramatically increase website engagement all on its own. All you need to do is place social sharing buttons for Twitter, Facebook, Pinterest, and any other properties your visitors use when they’re not engaging with your site.…

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Working Methods to Increase Brand Exposure with Online Video

When it comes to starting a business and growing your brand online, there are plenty of options to choose from. However, as the internet continues to make its move from desktop and laptop usage to mobile and application-based viewing, video is quickly becoming one of the most sought after methods for both brands and their audiences.

Video production process

As social media platforms like Instagram and Facebook continue to change the way people access the internet, video is now in demand more than ever before. And if you think Google is missing out on all of the action, they are. YouTube is the largest video site and search engine in the world… and it’s also owned by Google.…

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Why Covid-19 is the Best Time To Pick Up your SEO

Let us remember the pre-COVID world, digitalization was growing, businesses were all geared-up for 2020 and were ready with their highly-invested digital marketing ships to sail through the high tides. Seems quite an old story now!

Covid-19 and SEO

COVID-19 has hit businesses differently, many businesses have slashed their paid marketing investments, and search ads lost 7% of all impressions between Jan to March. The same effect was witnessed across other paid marketing channels.

But, thankfully SEO didn’t feel that steep bump, instead some businesses increased their efforts in SEO and were able to feel a growth in some specific search queries.

So, this article discusses:

  • Why COVID-19 is the best time to invest in professional SEO services?
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How Should Brands Market During The Time Of COVID-19

In unprecedented times of coronavirus pandemic, it’s hard to see the light at the end of the tunnel. COVID-19 has caused global markets to crash, businesses to be deeply affected, and economic growth to be on a halt.

Grocery shopping during the pandemic

The virus is testing us all — be it entrepreneurs, health workers, world leaders, etc. And when it comes to digital marketing, marketers need to be careful. They must focus on long term brand building, protecting their employees, and honoring what they stand for.

In this blog, we will talk about what brands, marketers can/ should do to serve and grow their customer base, mitigate the risk, and provide well to the people.…

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5 SEO Mistakes You Are Making

SEO, or search engine optimisation, is an integral part of any business’s marketing strategy. It allows you to appear higher in search engine rankings, and therefore be seen by more potential clients or customers.

Common SEO mistakes

That said, it can sometimes feel pretty daunting, so here are five common SEO mistakes that you might be making right now, and how to fix them.

You’ve been keyword-stuffing your content

Keywords are incredibly important for appearing in search results, but it’s crucial that your content still flows and isn’t just awkwardly stuffed with chunks of text full of keywords that you hope to rank for.…

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Large Outdoor Signs Vs. Smaller Indoor Signs

An outdoor sign serves as the face of the company. These are usually placed directly at the place of business as the first introduction into who you are and what you have to offer.

Retail store sale sign

The message needs to make a powerful statement in very few words and images serving as an invitation to the potential customer to come in and find out more, which is where the interior signs take over.

Proper placement for the large custom vinyl banners is within the store’s front window, with lights to be a focal point day and night. Using a spotlight is a great idea to ensure that the display is seen even when other businesses have gone dark.…

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10 Advanced Email Segmentation Tactics for eCommerce

Random email blasts have become a ‘thing of the past’!

Gone are the days when a single email message was enough for all the subscribers. Current times are bringing in customization like never before. The moment your subscribers will feel that your emails aren’t bringing any unique value proposition to the table, they will start losing interest or worst still, will mark your emails as spam. The benchmark email marketing success theory relies upon personalization; and email list segmentation is its linchpin!

eCommerce email segmentation

Generalizing your audiences can cost you, thus, email segmentation tops the list of email marketing best practices.…

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Announcing New Features through Customer Engagement to Promote Product Adoption

Tech companies are launching advanced innovations left, right, and center. Every business is looking for efficient software to improve performance to counter the stiff competition.

Steve Jobs - iPad launch

photo credit: Flickr

Amid all the growth, chaos, and changes, loyal customers are waiting to see what you come up with next! For such a segment, your latest feature could be a lifesaver.

However, there’s a group of prospective customers that don’t even know your product or its feature exists. To help this segment learn about the new feature, you need to conduct an effective announcement. The strategy is to include the users to smoothen the adoption process while saving your resources.…

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Digital Marketing for Start-ups: Where do start-up businesses go wrong, and why do they fail? (Plus how to avoid the pitfalls of start-up marketing)

Quite contrary to popular belief, you can’t just add a ‘kart’ to your website and call it a start-up. It is not even a traditional business, or one-man-show either. A start-up is launched when it has a unique idea or product that fills the gap between demand and supply or is the solution that many people would like to have.

Creating video content for YouTube

A tech-enabled platform ( BharatSthali Sarees ) to bring handloom sarees at your doorsteps on a shoestring budget is a start-up, and so is a business trying to bring some management and technology-led innovation into the disorganised industry of handymen and technicians.…

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