What is ‘OOH Advertising’, and How Can You Start Taking Advantage of it?

No, the term ‘OOH advertising’ isn’t simply reserved for advertising that might make people literally say “Ooh!” – even if that’s the effect you’re aiming for. The ‘OOH’ part of the term is, as you might have guessed, an acronym – and, as implied by Entrepreneur Handbook, stands for ‘out of house’.

OOH advertising billboards

You might also sometimes see OOH advertising referred to as ‘out of home advertising’ – but, whatever exactly you call it, you can see it in various places outside. You can see this advertising – to cite just three example settings – on billboards, at bus stops and in supermarkets.…

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Top Reasons You’ve Been Rejected For A Small Business Loan

After carefully evaluating the costs of starting and operating your business, you realized you need a little financial assistance. You decide to apply for a small business loan through a local bank or credit union. You gather the appropriate documentation and complete several applications, but unfortunately, you learn you’re not qualified.

Small business loan application rejected

What went wrong? More importantly, how can you improve your chances of getting approved for a loan in the future?

Your Business Lacks Credit

There’s a risk for lenders every time they issue a loan to a customer. While the hope is that you’ll receive the loan and repay it, that doesn’t always occur.…

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What Will Trigger an IRS Audit and Should You Worry?

Having transparency as a company creates an excellent image to the world, making many people will like your organization. Start with compliance with the tax laws and the IRS regulations in general. This makes you have a cordial relationship with the authorities. The accuracy of your reporting needs to be accurate always; hence have skillful accountants in your team.

IRS tax forms

photo credit: Unsplash

Disparities in the reporting usually attract confirmation efforts by the IRS. This aims to see whether the figures are accurate and if not, they may want to know where the problem is. At times, the state tax department can do the audits as well.…

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5 Executive Coaching Strategies That Enhance Your Career

In order to enhance your career, you need to take deliberate steps to boost your performance in the workplace and at job interviews. Working with an executive coach can help with both. Professional career coaches will tell you that there’s no silver bullet to building a successful career.

Executive coaching

photo credit: Rodnae Productions / Pexels

Below are some of the strategies that executive coaching professionals suggest to their clients. If you’re looking for more resources on advancing in your field, make an appointment with an executive coach to learn how to advance your career.

1. Practice Effective Communication

Quality communication is one of the tenants of a successful career.…

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5 Strategies to Increase eCommerce Conversion Rate

If you want to succeed in eCommerce, you can’t settle for average results. And if you want to be one step ahead of your rivals, you have to be dominant across all customer acquisition and retention efforts.

Ecommerce business owner optimizing site

Image by StartupStockPhotos from Pixabay

One important part of this story is the way you handle your conversion rate strategies. The average conversion rate for most eCommerce stores is around 2 to 3%, but you shouldn’t be comfortable with this.

For optimal conversion rates, you can turn to a good conversion rate optimization agency whose team of professionals will help you improve various aspects that influence conversions.…

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Need More Traffic to Your Website? Try These 5 Proven Methods

During these unprecedented times, there’s no way to deny the shift in consumer behaviors. More than ever, people have started to work from home, so they’re searching for—and buying—more things online. To capitalize on the influx of new customers, follow these tips on increasing site traffic.

Increasing website traffic

Create Engaging Content

Not all web traffic is created equal; some leads are better than others. One of the most effective ways to attract qualified leads is to create valuable content and to do that, you’ll need to learn about the audience. Begin by creating a buyer persona to understand customers’ pain points and continue by conducting SEO searches to understand what they are looking for.…

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7 Tips for Dealing with a Difficult Boss That Actually Work

When you’re working for an unreasonable boss, you feel trapped. No matter what you do, this person is already out to get you. But not everyone has the luxury of quitting tomorrow or even in two weeks. You have a mortgage, kids, and no safety net. Maybe you really like the company and are hoping you’ll outlast the lousy middle management. Not likely.

Facing difficult boss

Whatever the reason, there are effective strategies for handling this situation before you say I quit.

1. Get Past the “What”

You have an incompetent boss. Now what? Let’s get past the what and dive into the “why’.…

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How Cloud-Based Solutions Can Help Your Small Business Grow

Small business CEOs wear many hats. They often have to make financial, customer service, and IT decisions and focus on logistics and daily operations. It can be overwhelming, but putting strategic, cloud-based solutions in place can make processes more efficient and increase customer satisfaction, two huge concerns for almost any business or service.

Small business cloud computing

Secure, Scalable Data Storage

Online storage of customer data, vendor information, and financials can take up a tremendous amount of computer space. Many small businesses use their own servers for all this data, but it can get expensive when it’s time to scale up as your business grows.…

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3 Ways to Make the Most of Your Office Space

Maximising your profits is the goal of all CEOs. Getting your dream profits allows you to channel your passion and develop your company. Who knows, you might be the next Bezos or Gates?

Office space usage

Hours spent sitting at a desk hunched over products, figures and turnover is all part of the journey to maximum returns. It’s easy to neglect your surroundings when nurturing your business, but the impact of a calm, comfortable space is undeniable.

And a prime office space is the perfect breeding ground for productivity. Read these three top tips to maximise your space, boost your profits and smash those corporate goals.…

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How To Build A Digital Transformation Roadmap

Digital transformation is crucial for organizations as it allows them to make the most of the latest technologies to enhance how they serve customers and compete in their markets.

Digital tranformation

The rapport a seller has with clients has never been more serious with all the services customers have these days. A business needs to be flexible and agile to meet the evolving needs of customers. Additionally, the responsibility is on the businesses to support such needs while streamlining efficiency.

But if you want to make your digital transformation a success, you’ll need to build a digital transformation roadmap. Without it, all your digital transformation efforts may lead your organization to implement systems that don’t even add value to your company.…

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