3 Ways to Make the Conversion Back to the Workspace Easier

Your employees may feel a range of emotions as the office reopens for business. Excited to see friends again, of course, but also nervous about new expectations and cautious amid new surroundings. Were those plexiglass barriers always there?

New normal workplace

The comfort and safety of workers is paramount as you return to an office setting, and you as a small business leader can take plenty of precautionary measures to alleviate many of the worries people have about clustering together again. Some will likely be changes to your physical space, such as designated traffic lanes and occupancy limits. Others will represent evolutions in your policies and best practices.…

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5 Ecommerce Trends that Every Entrepreneur Needs to Know

As an entrepreneur who is managing an online shop, you know that Ecommerce is always changing. It can be quite challenging to keep up with every trend that appears on the internet. But here are 5 trends that you shouldn’t ignore!

Boosting eCommerce sales

Sometimes it feels like online selling trends are changing faster than you are able to adapt them into your business. While you read about one trend, you might find out it is already gone. But as some of them are here to stay, you should make sure that you implement them to keep up with your competitors.

Personalize the Customer Experience

One of the big downsides of online shopping is the personal aspect and the lack of face-to-face interaction.…

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Large Outdoor Signs Vs. Smaller Indoor Signs

An outdoor sign serves as the face of the company. These are usually placed directly at the place of business as the first introduction into who you are and what you have to offer.

Retail store sale sign

The message needs to make a powerful statement in very few words and images serving as an invitation to the potential customer to come in and find out more, which is where the interior signs take over.

Proper placement for the large custom vinyl banners is within the store’s front window, with lights to be a focal point day and night. Using a spotlight is a great idea to ensure that the display is seen even when other businesses have gone dark.…

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Everything You Need to Know About New Cisco CCNA and Its 200-301 Test. Why Is It You Who Should Pursue It?

Completed 4 years of grueling college work and graduated with the best of it? You are now able to join a job market that should ideally be ready to reward you for all your hard work, right? Well, congratulations may be in order but there are quite literally millions of other people just like you with the same dreams and aspirations.

Cisco Certification CCNA 200-301

Did we mention that the job market that is so swift and cutthroat, barely recognizes your presence and does not create space for you? Besides, you have the added complexity of choosing a field where today’s biggest advancement will become obsolete by tomorrow morning.…

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10 Advanced Email Segmentation Tactics for eCommerce

Random email blasts have become a ‘thing of the past’!

Gone are the days when a single email message was enough for all the subscribers. Current times are bringing in customization like never before. The moment your subscribers will feel that your emails aren’t bringing any unique value proposition to the table, they will start losing interest or worst still, will mark your emails as spam. The benchmark email marketing success theory relies upon personalization; and email list segmentation is its linchpin!

eCommerce email segmentation

Generalizing your audiences can cost you, thus, email segmentation tops the list of email marketing best practices.…

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Everything You Need to Know About a Tenant Lawyer in Los Angeles

Although landlord and tenant disputes are common, for the latter it can be more stressful and damaging. Fortunately, with the help of a tenant lawyer, tenants based in Los Angeles can expect their situation to ease and be manageable.

Talking to a tenant lawyer

Read on to know and manage your expectations when it comes to hiring a tenant lawyer Los Angeles…

How can a tenant lawyer in Los Angeles help?

A tenant lawyer will provide legal counseling and represent you in any disputes you might have with your landlord. At the same time, your lawyer can dissect your lease contract to make sure that your rights as a tenant are not stepped on and the stipulated terms are compliant with the law.…

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Announcing New Features through Customer Engagement to Promote Product Adoption

Tech companies are launching advanced innovations left, right, and center. Every business is looking for efficient software to improve performance to counter the stiff competition.

Steve Jobs - iPad launch

photo credit: Flickr

Amid all the growth, chaos, and changes, loyal customers are waiting to see what you come up with next! For such a segment, your latest feature could be a lifesaver.

However, there’s a group of prospective customers that don’t even know your product or its feature exists. To help this segment learn about the new feature, you need to conduct an effective announcement. The strategy is to include the users to smoothen the adoption process while saving your resources.…

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Digital Marketing for Start-ups: Where do start-up businesses go wrong, and why do they fail? (Plus how to avoid the pitfalls of start-up marketing)

Quite contrary to popular belief, you can’t just add a ‘kart’ to your website and call it a start-up. It is not even a traditional business, or one-man-show either. A start-up is launched when it has a unique idea or product that fills the gap between demand and supply or is the solution that many people would like to have.

Creating video content for YouTube

A tech-enabled platform ( BharatSthali Sarees ) to bring handloom sarees at your doorsteps on a shoestring budget is a start-up, and so is a business trying to bring some management and technology-led innovation into the disorganised industry of handymen and technicians.…

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Why Do Retail Stores Need Mobile Apps

We all know that everything is going mobile nowadays. More and more businesses start to digitize their services, and this is no exception for the retail industry. Stores are slowly but surely taking up on app development. If you’re interested how these retail apps work and how to build one, you can learn here.

Retail app for smartphone

Since smartphones have changed the way we interact with businesses for the better, we are going to discuss why the retail industry needs to use the mobile medium and create an app.

1. It’s Simply More Convenient

Comfort is one of the main reasons why retail stores need to take on app development.…

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4 Ways Small Businesses Can Benefit From Email Marketing

Email marketing is the secret weapon that small businesses need to succeed.

Cafe owners doing email marketing

photo credit: Ketut Subiyanto / Pexels

When you’re running a small business, everything you do has a direct influence on your bottom line. That’s why it’s important that you spend your time wisely and where it can make the biggest impact.

If you’re looking for ways to prioritize how and when you should communicate with your customer — look no further than email marketing.

Email is a great way to reach your customers. Not only is it cost-effective, but many customers want to hear from the companies they love through email.…

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