5 Forgotten Offline Marketing Tactics That Work

With everyone using the Internet to look for information, shop, and connect with others, a lot of businesses have focused all of their efforts on implementing online marketing strategies. However, there are still several offline marketing tactics that truly work, and five of them are listed below. Keep reading to learn more about them, and consider adding them to your marketing plan.

Billboards at Times Square NYC

Free Promotional Items

Are you planning on attending a business conference? Do you own a retail location where your cashier can give a freebie with every purchase? Then consider having branded items made that you can then give away.…

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Choosing a Company Car to Suit Your Needs

Since most people also use their company car for personal use, it’s unsurprising that there’s a wide range of potential usage points to consider. For many, the luxury saloons that most people imagine a company car to be simply aren’t practical for everyday driving. You’ll also have to take into account additional factors like tax and your overall budget.

Considering BIK

When choosing any company car, the amount of benefit-in-kind (BIK) tax that you’ll have ti pay should be a main consideration. This is based on the P11D, which is from the form filed by employers to the tax office as part of their Pay As You Earn registration.…

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Ways In Which You Can Remain Motivated While Doing Business

One of the huge problems associated with the day to day life of a businessman is that it is really easy to end up losing motivation. In order to be truly successful in life, you have to be motivated. You do get a thrill when the business opens its doors but that quickly disappears. However, after some time you will be faced with challenges and motivation can easily disappear as the thrill is gone.

Busy CEO

When you are a business owner, there are benefits that are automatically gained. However, reminding yourself the reason why you are an entrepreneur is a necessity.

There are various things that can be done in order to remain motivated.…

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Tips to Start Your Business on the Right Financial Footing

Starting a business will be one of the most difficult things that you ever do, so many new things to learn, so much hard work to put in and a lot of pressure on making it a success. The best thing you can do for your future business is to ensure that before you start, you have everything in place that you are going to need, fail to prepare and prepare to fail, this motto could not be more true when it comes to a start-up business.

Startup financial management

One of the key things that you need to have in place is your finances and a plan for your finances once the business starts, here are some tips on how you can ensure your financially prepared to start a business.…

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5 Organizational Tips For Smart Business Money Management

Personal money management is tough enough, but when you try to manage money for an entire business or brand, things become even more complicated and convoluted. And that’s why there are specialized tools and organizational tips specifically for business finance managers.

Business money management

Five tips in particular might include hints like making sure that you shorten your selling cycles, use social elements for natural brand promotion, get feedback from early adopters, keep personal and professional finances separate, and use project management software to help synchronize all of your business communications with respect to money flow.

Shorten Your Cycles

A recurring problem in business finances happens when financial cycles take too long to complete.…

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Five Things Your Small Business Website Needs

When you have a small business, it can be a great asset to be online. Your website can do a lot of good things for your little business. But you need to make sure you are using it to your best advantage. You don’t just want to set up a website and then do nothing with it again.

Business website design

Websites need updates, which is why having a blog is a great concept. If you don’t have a website, it’s time to get one. And, even if you do, make sure you have all of the following things on it so it’s doing the job you want it to.…

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5 Methods For Making Mobile Businesses Concepts Successful

Business isn’t what it used to be. The common practice was for folks to be in cubicles in big office spaces, smashing away at their digital work and using hardwired telephones to make anxious phone calls to big clients. Now, business is all about mobility. But though you can say that easily in theory, in practice it takes a bit of work and discipline to make it work effectively.

Running a mobile business

A few methods that you can use to prop up your success rate when it comes to the mobile revolution are going to include using SMS engagement techniques, installing project management software that syncs to the cloud, allowing people that freedom to actually be mobile, using social elements for branding purposes, and paying close attention to your output timeline.…

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Should Small Business Owners Test Their Employees for Drugs and Alcohol?

In the corporate world, a drug test is essentially a cornerstone to the hiring process. Anyone beginning a job at a large corporation knows that they will invariably be drug tested before their hiring is official. It makes sense, if you think about it. Corporations can have hundreds of employees working for them. Drug testing ensures that no one with problematic habits will slip through the cracks and cause issues within the organization.

Doctor examining test tube

While it might be customary and make sense at a large corporation, things get a bit more nuanced when we’re discussing drug and alcohol testing for small businesses.…

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Which Marketing Automation Tool For Your Small Business: GetResponse vs. InfusionSoft

Businesses that use marketing automation tools, see 53% higher conversion rates than companies who don’t, and an annual revenue growth rate that’s 3.1% higher than those who don’t.

Enough said.

This post compares two of the best marketing automation tools available, to find out which one is most suited for the needs of your small business.

Marketing automation tool: GetResponse vs. Infusionsoft

The marketing needs of small businesses vs. large businesses

Small businesses follow the same marketing strategy as a large business, but the implementation of the strategy would be completely different, because a large corporation has teams of people and a much bigger budget, whereas the marketing of many small businesses is left to the owner who also needs to perform the businesses’ core tasks.…

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Loan Officers: Advocates to Small Business

Working as a mortgage loan officer can sound like a fairly straightforward job. People apply, you evaluate, you notify, you close. It doesn’t sound too complex.

Loan officer counselling client

But of course, nothing is as simple as it seems at first look. The reality is that mortgage loan officers do far more than that. For example, the staff at Eagle Home Mortgage provides an important source of information to applicants, giving them information that can help them succeed.

This is true for more than just homeowners. It applies to businesses too. Because so many small businesses are sole proprietorships or partnerships, their owners don’t have the resources to research a lot of very important information.…

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